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About the course
To successfully launch a new business venture, or take over an existing one, it is vital to not only master key areas of management such as Marketing, Strategy, HR and Finance, but to also acquire some very specific knowledge and skills.
If you are an executive or senior manager and are seriously thinking about committing yourself to new business ventures as an entrepreneur, an investor or a consultant, this is the program for you.
The program will enable you to:
- Discover the key success factors of entrepreneurship
- Assess the robustness of your project and the potential of a new business venture
- Design a winning business plan
- Move your project forward to the next stage
- Learn by doing – helping you to fine-tune your sales pitches
Consists of two 5-day sessions
SESSION 1 : KEY TRENDS IN ENTREPRENEURSHIP [Paris, France] The art of raising capital in the US, how to generate leads and sell your services/solutions, networking culture and best practices in the US, developing sales pitches.
SESSION 2 : APPLYING KEY METHODOLOGIES FOR SUCCESSFUL BUSINESS VENTURES [San Francisco, USA] Methodologies for market research, asset management in new business ventures, business model, funding and action plans, guest speaker conferences, HEC Paris Incubator master class.
Apply what you have learned
Each participant will carry out an individual entrepreneurial project. You can choose to focus on a start-up or takeover, any industry or sector, a project at any stage of maturity, a project that is innovative, high-tech or low-tech. .
Who should attend
Executives and senior managers who are seriously thinking about committing themselves to new business ventures either as entrepreneurs, investors or consultants.
Trust the experts
Frederic Iselin holds a Ph.D. in Management, an HEC Executive MBA and a Master''s of research in Innovation Marketing. He is Managing Director of the HEC Center for Entrepreneurship & Innovation. He teaches at HEC Grande Ecole, MBA, Executive MBA and Masters, as well as the Ecole Polytechniq...
Why launch a business at 40 ? Frederic Iselin HEC Paris