HEC Paris

Entrepreneurship & Innovation

Innovation and Technology Leadership Marketing Strategy

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Description

Innovation and entrepreneurship are essential drivers of growth and the main sources of value and wealth creation. They therefore need to be managed very carefully and with great discipline in both start-ups and established firms.

If you are an executive seeking to develop your entrepreneurial skills, launch new business ventures and discover best practices for stimulating innovation, this is the program for you.

OBJECTIVES

The program will enable you to:

Develop entrepreneurial energy and a culture of innovation in your company
Learn how to collaborate effectively with other players and specialists both inside and outside of your organization, and within specific ecosystems
Identify opportunities, develop business plans and capture created value
Fund and develop new business ventures

PROGRAM CONTENT

Consists of two 5-day sessions

SESSION 1

FUNDAMENTAL SKILLS IN ENTREPRENEURSHIP AND INNOVATION

Design thinking, recognizing market opportunities, creating customer value, developing business plans for innovative projects, how to fund projects...

SESSION 2

INNOVATIVE MANAGEMENT AND ENTREPRENEURIAL LEADERSHIP IN THE USA

Turnaround and harvesting the company, entrepreneurial leadership, innovative business models, open and social innovation...

RESEARCH PROJECT

To capitalize on the insights and experience of the experts present in the program

Each participant carries out an analysis of an entrepreneurial project of their choice. The hands-on nature of the project enables you to apply all theories and concepts acquired during the program.

Who should attend

Executives interested in launching innovation or new businesses, either as a new venture or within an established organization
Members or managers of an innovation development team,
Executives who have a personal start-up project in any area of innovation

Experts

Sihem Jouini

Sihem Ben Mahmoud-Jouini got her Ph.D. in Management Science in 1998 at Ecole Polytechnique and the University Paris Dauphine (France) on Project Management and Innovative Offering Strategies. She was visiting at Stern Business School (NYU) and is a Fullbright Fellowship. She won and was nominate...