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Zhejiang University School of Management

Entrepreneurship in China and B&R

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"Idea Explorer" Innovation & Entrepreneurship Global Summer Camp @ SOM-ZJU is a unique three-week program which offers participants an opportunity to understand the entrepreneurial China in one of China's most dynamic growth areas.

Combined fieldwork with courses, the program encourages participants to observe and learn from the real business settings via company visits, networking events with entrepreneurs and tours searching for business opportunities. By the end of the program, they will be required to create their own China business initiative and present it to the final judges as part of their assessment.

The curriculum is well designed covering different facets of "entrepreneurship" including the cultural issue, the economic issue, the marketing issue as well as specific areas such as intellectual property and big data. Cultural immersion sessions are offered throughout the program, participants will be able to experience how to speak, write, and dress like a Chinese.

The 2019 Summer Camp will be scheduled from June 17 to July 5, 2019. It is now open for application. Check our brochure for more details of the program.


  • Doing Business in China: An Economic Perspective
  • Doing Business with China: A Cultural Perspective
  • Innovating for Good Enough Markets
  • Entrepreneurship in China .
  • Market Analysis in China .
  • Business Model Designing and Innovation
  • Entrepreneurial Finance
  • Intellectual Property Business in China

Program Dates

Day 1 Arrival & Registration

Day 2 Opening & Orientation

Day 3 Courses begin

  • 8 Course
  • 3 Company visits
  • 5 Cultural activities

Day 20 Final presentation

Day 21 Farewell & Departure



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