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School of Hotel Administration

Entrepreneurial Behavior as A Path to Innovation and Growth

Professional Development Program: Entrepreneurial Behavior as a Path to Innovation and Growth
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Course Focus: This course will help participants understand how to find new paths to innovation and growth in three ways. First, understanding the behaviors and thought processes unique to entrepreneurs. Second, incorporating entrepreneurial thinking and behavior into a process of new market discovery. Third, a brief overview of tools that can be utilized to manage the process.

Key Benefits

Discover what “thinking like an entrepreneur” means Understand when and how to incorporate entrepreneurial behavior and thinking into the innovation process. Understanding a managed, repeatable process for creating new markets and opportunities.

Topics Include

  • How entrepreneurs think and behave
  • Connecting entrepreneurship and innovation
  • Value proposition design
  • Business model generation
  • Opportunity recognition and ideation
  • Tools include Ethnography and The Business Model Canvas


Biography Neil Tarallo is a senior lecturer of entrepreneurship at the Cornell School of Hotel Administration. He currently serves as the director of the Cornell University Entrepreneurship Bootcamp for Disabled Veterans (EBV), which offers entrepreneurship education to post 9/11 veterans and as...


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