Engaging Customers for Profitable Growth

Robinson College of Business

Robinson College of Business

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Read more about Information Technology

Information technology is at the heart of any process connected to utilizing computers and communication systems. It is a quite broad term that is use...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Read more about Strategy

In order to keep the company that you are managing or your own business competitive, you need to have a clear plan of action, in other words, you must...

Who should attend

  • Chief Marketing Officers
  • Marketing VPs
  • Marketing Directors
  • Market Research/Intelligence Directors
  • Customer Relationship Managers
  • Data-Driven Marketing Leaders

About the course

Learn empirical strategies to achieve maximum ROI.

Be one of a select group of marketing professionals to benefit from this Executive Education program. Network and learn alongside your peers, while focusing on practical, hands-on problem-solving. You will leave with a high-caliber, cutting-edge skillset that advances your career trajectory and helps you adapt to an evolving marketing landscape today and throughout the rest of your career.

Taught by Dr. V. Kumar, who was named a “Marketing Legend” in the Legends of Marketing series, and Dr. Tim Bohling, an accomplished CMO known for driving success through best-in-class methodologies, their combined instruction offers the best of both worlds: knowledge based on globally renowned research and innovative industry expertise.

This program will prepare participants to:

  • Operationalize a data-driven marketing strategy aligned to profitable growth
  • Create and capture demand at a rate and pace to gain market share
  • Engage customers with a best-in-class digital experience

During the program, you will learn how to apply data-driven, customer centric, digital first and outcome oriented marketing techniques. Through real-world case studies and hands-on projects, you will learn strategies along with an execution roadmap, including what kind of ROI to expect from each strategy.

You will learn how to:

Implement Customer Lifetime Value

  • Understand why marketers must use a forward-looking metric
  • Establish why CLV is the right metric
  • Maximize CLV through 12 cutting-edge strategies

Maximize Customer Profitability

  • Expose customers to the appropriate amount of marketing
  • Decide what to upsell or cross-sell to buyers next
  • Pinpoint which customers offer lucrative referrals in a B2C world
  • Analyze which customers best serve as references to generate new, high-spending clients in a B2B world
  • Encourage customers to provide relevant feedback for profitable innovations

Measure Return on Investment from Customer Engagement Strategy

  • Measure effectiveness of customer engagement across the digital ecosystem through identifying the influencers
  • Incorporate tools and techniques to understand efficacy of engagement strategy implementation
  • Maximize your brand’s value to realize a higher level of customer engagement
  • Implement best practices to increase ROI from customer engagement strategy

Experts

V. Kumar

Education Ph.D., marketing, University of Texas, Austin M.S., industrial management, , Indian Institute of Technology B.S., engineering, Indian Institute of Technology Specializations new products management marketing models database marketing customer relationship management marketing intelli...

Engaging Customers for Profitable Growth at Robinson College of Business

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Read more about Strategy

Strategy courses contain a large amount of practice. You will be able to analyze the company's performance and make a strategic development plan. All practices are based on real cases that each of you may encounter. The courses will also introduce yo...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.