Who should attend
This advanced course is aimed at experienced marketers with a responsibility for email and who know the email basics, but now want to go beyond setting up simple email campaigns, subject line testing and basic design to plan a more advanced strategy that will maximise returns.
About the course
You know the basics, but how to take email to the next level? Learn about developing an email strategy in an increasingly automated channel, as well as how to ensure the machines are using segmentation and targeting to full effect to maximise email ROI for your business.
- Understanding automation
- Designing an advanced email strategy
- Machine learning and tone of voice
- Risks and rewards of automation
- Advanced segmentation and targeting
- Disrupting automation
- Creating an automated system
- Importance of analytics
- The role of the human marketer
Olly Beckett runs his own email marketing consultancy and has worked for major brands such as Expedia and STA Travel. Having developed email campaigns since 2005, he has gathered a vast range of knowledge on how email marketing can wrong, as well as how to get it exactly right for organisations l...
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.