Who should attend
The course will suit anyone who has responsibility for delivering email marketing campaigns, either in-house or agency side. Both those new to email marketing and marketers who feel they could be getting more from their email will benefit.
About the course
E-mail Marketing has been a core tool in digital marketing for many years, however, it is often not used to its full potential due to issues around design, user targeting and deliverability. This course offers practical guide to getting the most from email campaigns using the latest techniques, tools and best practice.
Benefits to you:
Organisations and individuals will benefit from acquiring knowledge of industry best practice, using the latest email marketing tools and delivering highly effective reporting that increases open rates, click through rates and essentially the bottom line. The course will give to the tools to plan integrated email campaigns, devise creative and copy to increase open and click-through rates and to be able to use tests and tracking metrics to improve response. You will learn about selecting email marketing management systems and building email lists as well as review the latest on ethical and legal constraints.
- Introduction to success factors for email marketing
- Opt-in rules
- Designing email templates
- Selecting an email service provider
- Goal setting for email campaigns
- Segmentation and targeting
- Campaign planning activity
- Email design and layout
- Structuring an email to maximise response
- Overview into copywriting
- Email analytics
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.