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The Chartered Institute of Marketing

Email Marketing Principles

Sep 26, 2019
London, United Kingdom
GBP 595 ≈USD 739
GBP 595 per day
Oct 22, 2019
London, United Kingdom
GBP 595 ≈USD 739
GBP 595 per day
Nov 27, 2019
London, United Kingdom
GBP 595 ≈USD 739
GBP 595 per day
+2 more options

How it works

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Description

E-mail Marketing has been a core tool in digital marketing for many years, however, it is often not used to its full potential due to issues around design, user targeting and deliverability. This course offers practical guide to getting the most from email campaigns using the latest techniques, tools and best practice.

Benefits to you:

Organisations and individuals will benefit from acquiring knowledge of industry best practice, using the latest email marketing tools and delivering highly effective reporting that increases open rates, click through rates and essentially the bottom line. The course will give to the tools to plan integrated email campaigns, devise creative and copy to increase open and click-through rates and to be able to use tests and tracking metrics to improve response. You will learn about selecting email marketing management systems and building email lists as well as review the latest on ethical and legal constraints.

Learning outcomes

  • Introduction to success factors for email marketing
  • Opt-in rules
  • Deliverability
  • Designing email templates
  • Selecting an email service provider
  • Goal setting for email campaigns
  • Segmentation and targeting
  • Campaign planning activity
  • Email design and layout
  • Structuring an email to maximise response
  • Overview into copywriting
  • Email analytics

Who should attend

The course will suit anyone who has responsibility for delivering email marketing campaigns, either in-house or agency side. Marketers who are looking to improve the results of their email marketing by understanding the core principles to a building a successful campaign and more advanced techniques on how to take your email marketing to the next level and maximise return.

Experts

Julie Joseph has over 25 years sales and marketing experience and understands the importance email marketing plays as a contributor to overall marketing success alongside other marketing disciplines. With broader marketing expertise, she has worked as an email specialist since 2005, initially wit...