Who should attend
Business professionals who want to improve their planning and writing skills in order to engage a diverse readership for their emails, letters and proposals.
About the course
Write reader-focused documents that engage, inform and motivate busy readers
Effective reader-focused writing can inspire people to action, promote effective business partnerships, and convey a positive image for one’s organization.
This unique program develops the strategic planning and tactical writing skills needed to engage busy readers. Capture the interest and commitment of every type of reader. Apply a critical thinking mindset for converting ideas into words. Engage in skill-building activities designed to increase your ability to plan, organize, write and revise impactful emails, letters, proposals and reports.
Benefits for you
- Become more reader-focused when planning, organizing, writing and revising business documents
- Craft messages that are concise, consistent, credible and coherent to diverse readers
- Employ best practices for organizing and wording your emails, letters, proposals and reports
- Apply a systematic approach to assessing and refining your writing for maximum impact
- Enhance your writing agility and gain confidence in your writing style
- What are your learning goals?
- Writing skill assessment
- Your perspective as a reader
*Day One *
Module 1: Writing to Engage Diverse Readers
- Guidelines for being more “reader” (vs. “writer”) focused
- What being “reader-focused” means in terms of messaging and tone
- The four reading styles; engaging the interest and commitment of each
- Adapting your writing style, content and format for peak reader engagement
Module 2: Enhancing Your Writing Style and Approach
Building proficiency with wording, tone, clarity, brevity and consistency Evaluating and revising your writing for reader impact Writing practice: agility drills for writing more efficiently and effectively
Module 3: Writing to Inform—Best Practices
- What readers look for when they read informative reports
- Identifying “relevant” information and avoiding information overload
- Organizing information coherently to engage different reader expectations
- Writing practice: writing, refining and evaluating informative reports and updates
Module 4: Writing for Approvals—Best Practices
- What readers need to know in order to approve your recommendation
- Starting with a clear focus: what are you influencing the reader to do or approve?
- Pitfalls to avoid when making requests for approval
- Action steps for organizing, planning, writing and evaluating persuasive proposals
- Writing practice: refining and evaluating a recommendation report or proposal for reader approval
The interactive format offers a good balance of tools, techniques, hands-on writing practice, group discussion and constructive feedback from the program leader.
Biography Gail is one of Canada’s most experienced negotiators and professional instructors in the field of business negotiating and innovative negotiated solutions. She is a Harvard University trained specialist in both collaborative and competitive bargaining methods, and facilitates negotiatio...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.