Who should attend
Business professionals who want to improve their planning and writing skills in order to engage a diverse readership for their emails, letters and proposals.
About the course
Strategies for writing reader-focused business documents
This program employs a unique strategic approach to writing effective business documents. Learn to apply a reader-focused mindset for planning, organizing, drafting, refining and evaluating messages that capture the interest and commitment of busy readers. Engage in skill-building exercises designed to increase your proficiency as a writer of impactful emails, letters, proposals and reports.
You will complete an online survey to identify your learning goals and writing proficiency.
Online program format
Each day includes facilitator-led online sessions in real time. The sessions are highly interactive, with opportunities for you to network with peers, brainstorm ideas, engage in skill-building activities, and receive constructive feedback. Breaks between sessions provide ample time for you to reflect on what you have learned and recharge your energies. You will also receive supplemental resources (readings, videos, self-assessments etc.) that you can access at any time before, during or after the program.
Benefits for you
- Apply effective strategic planning and writing tactics for enhanced fluency and readability
- Plan your messages to become more reader-focused
- Adapt your writing style, content and format to engage different reader styles
- Write business documents that are more consistent, concise and clear
- Improve the tone and impact of your emails and letters
- Learn techniques for writing more persuasive proposals
- Apply time-saving techniques to overcome “brain fog”
- Writing to engage diverse readers: identifying and appealing to diverse reader styles, evaluating your message from a reader’s perspective
- Writing reader-focused emails and letters: choosing precise and concise words, striking a positive tone, delivering routine requests and bad news
- Writing longer documents: mapping key ideas before you write, exploring patterns to determine your key message and idea components, getting your ideas on paper spontaneously, evaluating your first draft, refining the second draft
- Planning and organizing proposals: identifying core components, instilling a sense of urgency, building a persuasive case for approval
- Organizing and writing relevant reports: recording information objectively, making supporting evidence credible, incorporating headings and visuals, minimizing unnecessary details
You will work individually and in groups to plan, draft and refine convincing reader-focused messages for emails, letters, proposals and reports. You will also receive various tools for writing correctly and effectively.
Biography Gail is one of Canada’s most experienced negotiators and professional instructors in the field of business negotiating and innovative negotiated solutions. She is a Harvard University trained specialist in both collaborative and competitive bargaining methods, and facilitates negotiatio...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.