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Northwestern University in Qatar

Effective Strategies for Health Communication

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The healthcare industry is being dramatically transformed. Governments, private companies, and non-profit health organizations operating nationally and internationally are facing important challenges and opportunities. Changing demographics in the region and changing patterns in media consumption habits mean that health campaigns and health communications needs to be rethought in ways in which they consider the transformation of public opinion and the media technologies in general.


Part 1: Social Marketing for Health Communication

Social marketing is a central behavior change strategy utilized worldwide. This workshop will provide an overview of the basic principles, practices, and outcomes in social marketing. Students will understand how social marketing can be applied to various public health issues, as they explore innovative approaches to social marketing.

Part 2: Brand Positioning and Stakeholder Engagement in Health Communications

This session will explore how effective marketing and social media campaigns shape and define health behaviors and how interactions with stakeholders is a crucial development for effective communication strategies for health organizations and other institutions.

Part 3: Communicatig Wellbeing to Society: Strategies for Preventative Helth Communication

Prevention rather than treatment is the future of healthcare. What types of actions and policies need to be put in place to make sure that people change their lifestyle? In this session, participants explore a variety of tools that allow organizations, institutions, and policy makers to develop effective communications strategies toachieve success in this field.


At NU-Q Dun teaches research methods in communication, persuasion and influence, health communication and the internship seminar. She has also taught theories of relational communication, academic success and social support. Dun’s central area of interest is health communication, especially the d...
Nancy Turett, a global leader in health communications, is an executive director in APCO Worldwide’s health care practice and based in the firm’s New York office. Ms. Turett brings more than three decades of health care communications experience to APCO, having founded and led Edelman’s Global ...
Doug Evans is a Professor of Prevention and Community Health, and of Global Health, and Director of the Public Health Communication and Marketing Program. Dr. Evans has published widely on the effectiveness of social marketing and behavior change interventions in various subject areas and global...
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