Rady School of Management

Effective Business Writing: Crafting Clear, Concise and Compelling Content

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About the course

A recent study of 100 LinkedIn profiles found that those possessing strong writing skills received considerably more promotions over a ten-year period than their colleagues demonstrating weaker writing skills. Business writing skills can have wide-ranging, effects on your career. Such skills can affect your ability to create successful business plans, attract investors, communicate with employees, and communicate with clients. The skills learned in this course will enable you to communicate clearly, concisely, and creatively via the written word—the skills you need to get your points across effectively and distinguish yourself from the competition. Many of the skills you learn in this course can also be applied to your presentations.


This course will teach you the skills you need to communicate your ideas clearly and effectively to your audience and to make your writing stand out. You will learn how to get the ideas out of your head onto paper and how to organize those ideas cohesively. You will also learn how to make your writing stronger, less generic, clearer, and more engaging.


Upon finishing this course, you will learn how to do the following:

  • Overcome writers block
  • Organize ideas around a central point
  • Revise effectively
  • Prune the unnecessary words and phrases that compromise the strength of your writing
  • Form strong, active sentences
  • Make complex ideas reader-friendly
  • Create engaging prose

Trust the experts

Jenny Baranick

he only trophy that bears the name Jenny Baranick is from the 1983 Crescent Elementary School Read-A-Thon. Continuing her passion for the written word, Jenny received her B.A. in English at the University of California Berkeley and her M.A.in English at the University of Sydney. She shared her pa...


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