Edward de Bono's Lateral Thinking ™
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This workshop introduces participants to De Bono’s key concepts about the nature of creativity. Creativity is not a mystical talent that some are born with but a skill that anyone can acquire by learning this set of easy-to-learn and easy-to-use tools and techniques. With practice, you will be able to generate ideas and perceptions more easily. The participant will learn a structured systematic approach which will help the user to ‘think outside the box’ and go beyond the limitations of brainstorming. It is the toolkit for anyone who wants to be the trailblazer in tomorrow’s world.
Benefits to You
BUSINESS OUTCOMES :
Participants can expect to improve their competitive quotient by proactively increasing their creative momentum becoming leaders rather than mere imitators. Fresh innovative ideas, concepts and approaches will improve public and market perception of their product and service offerings. The innovative thrust which follows can only result in improving their market share. A more vibrant workforce can be expected because of the sense of involvement and achievement resulting from the ability to take the lead in creative thinking and innovation approaches.
LEARNING OUTCOMES :
Clearly identify the issues at stake through the use of a simple perception framework to create a relevant landscape as a realistic reference point
Use specific Lateral Thinking tools to easily identify new targets for improvement
Learn in-depth applications of the powerful RANDOM INPUT TECHNIQUE to generate alternative creative insights and innovative applications
Learn the PROVOCATIVE techniques of Lateral Thinking to surmount the obstacles to creative thinking posed by logic and experience
Learn to HARVEST creative thinking output by sequencing them to create a FAN CONCEPT strategy.
Why ‘Lateral Thinking’ is necessary to achieve ‘out of box’ thinking
How to arrive at fresh ALTERNATIVE DEFINITIONS of a challenge situation
How to use the CHALLENGE framework to identify new targets for creative thinking.
How to use the RANDOM ENTRY technique to generate creative insights
How to move from a single idea to a CONCEPTUAL DEFINITION
How to construct a STRATEGIC FRAMEWORK for successful implementation
What is a PROVOCATION? How to create PROVOCATIONS as a starting point to achieve creative perceptions
How to Harvest and Treat the output of a creative session
Presentation and Feedback
Q & A and Summary
Please note that photographs may be taken for seminar records.
Who should attend
Level 3: New Managers (3 years or less)
Level 4: Managers (4-7 years)
Level 5: Senior Managers & Directors (Above 7 years)