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E-mail Marketing has been a core tool in digital marketing for many years, however, it is often not used to its full potential due to issues around design, user targeting and deliverability. This course offers practical guide to getting the most from email campaigns using the latest techniques, tools and best practice.
Benefits to you:
Organisations and individuals will benefit from acquiring knowledge of industry best practice, using the latest email marketing tools and delivering highly effective reporting that increases open rates, click through rates and essentially the bottom line. The course will give to the tools to plan integrated email campaigns, devise creative and copy to increase open and click-through rates and to be able to use tests and tracking metrics to improve response. You will learn about selecting email marketing management systems and building email lists as well as review the latest on ethical and legal constraints.
Understand the role of Email Marketing to deliver your strategic and communication goals
· How to integrate your email campaigns with your other marketing activities
· How to plan and execute effective email campaigns from initial concept to analysis
Understand the legal and best practice frameworks for email marketing (Opt-in/Opt Out rules and GDPR)
Email design, layout, copy and personalisation
Use A/B and multi-variance testing to improve your emails
How to build your database/email lists
Optimise and improve your landing pages
Segmentation and targeting for better response rates
Set KPI’s for email campaigns
Anaylse metrics to improve future campaigns
Who should attend
The course will suit anyone who has responsibility for delivering email marketing campaigns, either in-house or agency side. Marketers who are looking to improve the results of their email marketing by understanding the core principles to a building a successful campaign and more advanced techniques on how to take your email marketing to the next level and maximise return.