Comprehensive course analysis
Who should attend
- Senior managers of established organisations looking to reignite the entrepreneurial spirit
- Employees who hope to transition to a senior leadership role where they will manage people who contribute to the organisation’s innovative output
- Managers of fast-growth organisations looking to enable and sustain the entrepreneurial spirit within their organisation
- R&D directors
- Those in a senior transformational role
- Those tasked with strategic direction and who manage a sizeable number of employees within a business unit.
About the course
This new, highly interactive programme has been designed to help you create greater levels of entrepreneurial flair; innovation and agility within your organisation.
To thrive in today’s volatile business environment requires organisations to systematically challenge assumptions, identify hidden opportunities and generate alternative approaches faster than the competition.
Indeed, organisations increasingly need to operate with the agility typical of entrepreneurs. But how can businesses sustain an entrepreneurial spirit while operating at scale?
The Live Online format offers the unique opportunity to network with a diverse group of peers, from different regions, industries and sectors.
The first part of the programme focuses on the diagnostics, and the second on application, meaning you will leave the programme with practical plans for infusing an entrepreneurial spirit into your organisation.
You will take part in team exercises in small breakout groups, facilitations and coaching sessions where you will gain feedback from your peers and faculty members. This programme has the added benefit of bringing together established entrepreneurs and panelists, from both developed and emerging markets, to add their insights and experience.
The latest research and combined experience of over 30 years of organisational support for entrepreneurial and growing organisations, come together to offer the framework and tools you need to address the following challenges:
- How can you create an environment where entrepreneurialism is nurtured and contagious?
- What is the right set of organisational structures and processes to generate sustainable growth?
- How can you act like a startup to achieve strategic objectives?
This programme offers tangible and actionable answers to this question, prompting you as a leader to promote the right processes to encourage the desired outcomes.
- What does it mean to be entrepreneurial?
- Why do large organisations tend not to be entrepreneurial?
- How can we diagnose challenges in our organisations?
- How can we systematically see alternative perspectives?
- Insights from Cambridge entrepreneurs
- How can we assess the health of our collaboration network?
- Frugal innovation – how do entrepreneurs in different contexts address and solve problems?
- The challenges of leading an entrepreneurial organisation
- Implementing change.
The programme gives you:
- The diagnostic capability to identify the root cause of current deficiencies in innovation, and the opportunities
- A rich management toolbox to identify performance challenges and business opportunities, effectively scope them, and realise creative and impactful solutions
- The framework to balance the benefits of top-down strategic guidance and bottom-up exploration
- A set of frameworks on collaborative innovation at the idea, the organisation, and the ecosystem level
- The ability to define, run and analyse business experiments and recognise when and how to strategically pivot
Margaret Thatcher Professor of Enterprise Studies in Innovation & Growth Director of the Entrepreneurship Centre Diploma (National Technical University of Athens), MSc, PhD (INSEAD) Research interests The effectiveness of new product development (NPD) decisions with a particular focus on t...
Professor of Marketing Jawaharlal Nehru Professor of Indian Business & Enterprise Director of the Centre for India & Global Business (CIGB) Fellow of Clare College BTech (IIT Delhi), PhD (University of Southern California) Research interests International business, marketing, strateg...
Director of Cambridge Judge Business School Professor of Management Studies Dipl.-Wirtsch.-Ing. (Darmstadt Institute of Technology), MBA (University of Tennessee, Knoxville), PhD (Stanford Graduate School of Business) Research interests How organisations make innovation happen; this includes...
Education: B.S., SUNY Binghamton; MBA, University of Massachusetts; Ph.D., Georgia Institute of Technology Associate Professor of Business Administration Jeremy Hutchison-Krupat''s research is focused on the effective implementation of a firm''s innovation strategy. His recent work has evaluated...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.