Driving Digital Marketing
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This course focuses on the following complementary objectives:
- 1) Deepening knowledge of building Marketing Propositions. The internet has sped up the pace and nature of Marketing, but many of the basic principles of Marketing have not changed - particularly building a strong Proposition.
- 2) Understanding Digital Marketing: Internet Strategies, Commercial Models, Website Marketing, SEO Marketing, and Social Media Marketing.
- 3) Understanding how to integrate Digital Marketing: The basic Framework of Marketing (5Ps of Marketing) used is one developed by the instructor based on about a decade of experience running consumer marketing organizations.Digital Marketing is taught for conceptual knowledge more than specifc knowledge since techniques change constantly and will have less lasting impact.