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Unlock the true potential of your data to develop sustainable commercial advantage.

The ever-increasing volume of readily available data offers a significant source of competitive advantage, but many organisations are simply not realising the full potential of this asset. This course gives managers the tools to make data-driven business decisions from pricing, marketing, planning, logistics, and operations to fraud and risk assessment.

What you’ll learn

You will build a practical toolkit to:

  • Gain the insight and understanding to translate data into strategy
  • Understand and leverage data in preparing, visualising and predicting trends
  • Identify and understand the use of technology and tools to engage the data
  • Utilise data to inform strategic direction, decision-making and improve leadership
  • Identify opportunities to create customer value

How you’ll learn

Working with Program Director, Felix Tan and specialist industry practitioners, participants will take part in real-world case studies and practical exercises designed to maximise impact and ensure learning can be implemented in the workplace.


Senior Lecturer School of Information Systems - PhD Information Systems, Queensland University of Technology | BIT (Hons) Information Systems and Data Communications, Queensland University of Technology | SAP Certified Academic (Member of SAP University Alliance) Dr Felix Tan is an early career...