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Asper School of Business

Distribution Channel Management

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Description

Understand how having an effective distribution channel management strategy can improve performance in your business. Develop strategies to maximize channel growth and ensure stakeholder alignment.

Why This Program?

As distribution strategies have increasingly become part of a company’s DNA, many senior leaders are rethinking how they view their distribution channels. This intensive program will teach you how to design, develop, maintain and manage productive relationships that create and sustain your competitive advantage. Learn methodologies and tools that will help you select channel intensity and appropriate partners, design incentives, and explore emerging technologies for increased efficiency. You will leave this course with a toolkit on how to effectively design a Distribution Channel Management strategy.

Who should attend

Senior level management, directors and vice-presidents – responsible for creating and managing channels of distribution in manufacturing, wholesale, retail, and service firms.