Distribution Channel Management
Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with Asper School of Business.Full disclaimer.
Understand how having an effective distribution channel management strategy can improve performance in your business. Develop strategies to maximize channel growth and ensure stakeholder alignment.
Why This Program?
As distribution strategies have increasingly become part of a company’s DNA, many senior leaders are rethinking how they view their distribution channels. This intensive program will teach you how to design, develop, maintain and manage productive relationships that create and sustain your competitive advantage. Learn methodologies and tools that will help you select channel intensity and appropriate partners, design incentives, and explore emerging technologies for increased efficiency. You will leave this course with a toolkit on how to effectively design a Distribution Channel Management strategy.
Who should attend
Senior level management, directors and vice-presidents – responsible for creating and managing channels of distribution in manufacturing, wholesale, retail, and service firms.