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Robins School of Business

Disruptive Innovation

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Disruptive innovation is a process that results in a radical change in a given industry driven by the introduction of a new product or service. Technology is often the key component of the change. Examples include:

  • Apple’s introduction of the iPhone disrupting music, photo, and communication
  • Amazon’s e-commerce strategy to disrupt the retail industry
  • Uber’s disruption of the taxi cab industry

The huge challenge facing both large and small companies is whether their businesses/industries can be disrupted and the steps necessary to prevent such disruption. Shockingly, the life span of S&P companies has decreased—from 61 years in 1958 to 18 years in 2017. Could this happen to your firm?

This one day program is divided into three sections and will be held in a “Think Tank” setting:

  • What is disruption and is your firm vulnerable?
  • How to prepare for disruption – developing a strategy
  • How to organize for disruption – implementing a strategy

Program Takeaways

  • Heighten awareness of disruption
  • Determine vulnerability of your firm
  • Learn techniques used by major disrupters
  • Cases/best practice approach
  • Provide tools/strategy to mitigate/prevent disruption

Who should attend

Senior executives and/or their delegates who are charged with “saving the firm” from disruption and possible extinction


Roger Schnorbus is Executive-in-Residence and Visiting Professor of Management at the University of Richmond's Robins School of Business, where he teaches courses in Strategic Management and Mergers/Acquisitions at both the undergraduate and MBA levels. Prior to joining the Robins School, Mr. Sch...