Disciplines of Business

Mendoza College of Business

What are the topics?

Mendoza College of Business


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Who should attend

The second course in Notre Dame’s Executive Certificate in Business Administration program, Disciplines of Business builds on the foundations covered in Principles of Business. It is open to anyone seeking a high-level overview of today’s most vital business topics, and is especially valuable for functional managers, small business owners, newly appointed executives and other professionals who wish to develop key business skills without the time and expense of traditional campus-based programs.

About the course

Broaden Your Business Perspective From “Tunnel Vision” to “Big Picture”

When your vision has no boundaries, there are no limits to your success. Develop a broader perspective that can help you achieve success in any business or industry.

In Disciplines of Business, you’ll gain a functional perspective as you explore other business areas and determine how you and your department fit into the broader organizational framework. As the course progresses, you’ll develop a holistic view of operations, finance, marketing, enterprise valuation and other critical disciplines. This expansive new outlook will help you see how your business decisions impact the overall organization.

What You’ll Learn

Key Operational Issues

  • Core Components of Operations Management
  • Vital Operations Management Tools: Process Worksheet, Strategy Matrix, Pareto Analysis and Fishbone Diagram
  • Proven Strategies for Margin Enhancement

Key Financial Concepts

  • Critical Role of Financial Ratios in Analyzing Firm Performance
  • Definitive Categories of Financial Ratios
  • Measuring Performance Through a Strategic Profitability Analysis
  • Essential Forecasting Tools: Pro Forma Balance Sheets and Income Statements

Investments and Budgeting

  • Key Determinants of Investment Value
  • Top Techniques for Evaluating Proposed Investments
  • Crucial Decision Criteria for Capital Budgeting

Leverage and Sales Growth

  • Distinguishing Characteristics of Operating Leverage and Financial Leverage
  • Expert Advice on Evaluating Risk/Return Tradeoffs
  • Best Practices for Achieving Sustainable Sales Growth
  • Corrective Actions for Excessive and Deficient Growth

Marketing Concepts

  • Mastering the Four “P”s of Marketing: Product, Place, Price and Promotion
  • Effective B2B and Consumer Marketing Strategies
  • Must-Know Marketing Research Methods
  • Critical Issues in Today’s Marketing Environment

Enterprise Valuation

  • Pivotal Steps in the Enterprise Valuation Process
  • Advantages of Acquisition Synergy
  • Essential Techniques for Evaluating Acquisition Targets


8 Week Course

Lesson 1 - Key Operational Issues

  • Introduction to Operations Management
  • Learning Curves of Operations Management
  • Process View of Operations Management
  • Economies of Scale in Operations Management
  • Introduction to Margin Enhancement
  • Margin Enhancement Through Differentiation
  • Process View of Margin Enhancement
  • The Fishbone Diagram
  • Pareto Analysis

Lesson 2 - Key Financial Concepts

  • Financial Ratio Analysis
  • Ratio Calculation and Analysis: Part 1
  • Ratio Calculation and Analysis: Part 2
  • Ratio Analysis and Performance Evaluation
  • Strategic Profitability Analysis

Lesson 3 - Key Financial Concepts (continued)

  • Financial Forecasting
  • The Pro Forma Income Statement
  • The Pro Forma Balance Sheet
  • Dayton Industries Pro Forma Balance Sheet: Part 1
  • Dayton Industries Pro Forma Balance Sheet: Part 2
  • Present and Future Value
  • Mathematical Expressions of Present and Future Value
  • Interpretations of Present Value

Lesson 4 - Investment and Budgeting

  • Investment Valuation: Part 1
  • Investment Valuation: Part 2
  • Capital Budgeting
  • Accounting Return on Investment
  • Net Present Value
  • Internal Rate of Return
  • Capital Budgeting Exercise
  • Capital Budgeting Exercise: Revenue and Cash Expense

Lesson 5 - Leverage and Sales Growth

  • Leverage
  • Leverage and Earnings Variability: Part 1
  • Leverage and Earnings Variability: Part 2
  • Leverage, EBIT and EAT
  • Leverage and Return on Equity
  • Balancing Financial Structure and Sales Growth
  • Excessive, Deficient and Sustainable Growth
  • Interpretations of Sustainable Growth Rates
  • Corrective Action for Excessive Growth
  • Corrective Action for Deficient Growth

Lesson 6 - Marketing Concepts

  • Introduction to Marketing
  • The Four “P”s of Marketing: Product and Place
  • The Four “P”s of Marketing: Price and Promotion
  • Marketing Research
  • Marketing Research Methods
  • Aspects of Promotion: Childhood Obesity
  • Aspects of Promotion: Slotting Allowances

Lesson 7 - Enterprise Valuation

  • Enterprise Valuation
  • Capital Investment in Acquisitions
  • Acquisition Evaluation Criteria
  • Return Estimation: Stocks
  • Return Summary
  • Enterprise Valuation Process: Part 1
  • Enterprise Valuation Process: Part 2
  • Valuation Sensitivity Analysis
  • Acquisition Synergy

Lesson 8 - Enterprise Valuation (continued)

  • Case Study: Omni Services
  • The Book Value Model
  • Book Value Calculation and Analysis
  • The Price and Earnings Model
  • Price and Earnings Calculation and Analysis
  • Net Present Value Model
  • Net Present Value Model: Discount Rate Input
  • Omni Valuation: Step 1
  • Omni Valuation: Steps 2, 3 and 4
  • Net Present Value Model Results
  • Advantages and Disadvantages of the Net Present Value Model
  • Omni Valuation Considerations

Disciplines of Business at Mendoza College of Business

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Full disclaimer.

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