Digital Transformation Strategy

University of Cape Town Graduate School of Business

University of Cape Town Graduate School of Business

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Who should attend

This course is designed for leaders, change agents, and managers who want to drive effective innovation in their organisation. You’ll gain an understanding of the benefits of a people-centric approach to digital transformation and learn how to develop a strategic road map applicable to broad business contexts.

This course offers you the chance to network with like-minded peers, while benefiting from a strong focus on leadership, agility, and resilience in the digital age. Additionally, you’ll be given the opportunity to validate your strategy development skills with a GSB certificate of completion.

About the course

On this course you’ll learn how disruption and emerging technologies are impacting business. You’ll examine the human elements of digital transformation, as you learn the role that leadership, agility, and resilience play in driving the process. Explore approaches that measure and define the internal capabilities of an organisation to help refine your search for transformative solutions. You’ll explore the importance of human development – including organisational culture, employees, and leadership – in digital transformation. At the same time, you’ll learn to preserve a customer-centric focus that aims to enhance the customer journey. By the end of the course, you’ll walk away with a road map designed to help you develop a digital transformation strategy, allowing you to drive the process in your own organisation.

CURRICULUM

What are the courses and what do they cover?

Module 1: Understanding Disruption and Digital Transformation Explore the impact of disruption in order to prepare for a digital transformation.

Module 2: Developing a Realistic Digital Strategy Explore the role of business drivers in building a realistic strategy for digital transformation.

Module 3: Strategic Tools for Leading Digital Transformation Consider how effective leadership and design thinking can foster a successful digital transformation.

Module 4: Why Market Research Data Matters Explore the importance of a data-led approach to inform digital transformation.

Module 5: Understanding and Managing Customer Experience Explore how digital transformation affects current and future customer experiences.

Module 6: Digital Transformation Road Map Understand the importance of effectively managing people and change to achieve a successful digital transformation.

On completion of this course, you’ll walk away with:

  • Key insights into the drivers of digital transformation – leadership, agility, and resilience
  • An understanding of human development and the importance of a customer-centric approach
  • The ability to measure and define internal business capabilities for transformative solutions
  • A digital transformation road map to implement in your organisation

Experts

Mignon Reyneke

Mignon is a Marketing / Business Strategy Consultant with experience in the corporate and academic fields, both locally and internationally. Her corporate experience includes a range of different areas from retail to journalism, banking and advertising (Harrods (London), CNN (London), Investec (S...

Digital Transformation Strategy at University of Cape Town Graduate School of Business

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

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