Digital Transformation Strategy

As digital disruption continues to impact companies and produce new challenges, your executive development and role as a business leader depends on your ability to identify disruption and efficiently implement strategic change. Developing a digital transformation strategy will keep you and your company resilient as disruptive technology shifts consumer value, competition, and market position. Keep your finger on the pulse by developing your skills as a leader who can aptly manage complex change to overcome challenges and seize new opportunities that sustain business agility.

The Digital Transformation Strategy executive training program sets the framework for mastering effective leadership in a world of digital disruption and prepares you for what is required to maintain a competitive advantage. Return to your workplace with a comprehensive understanding of the consequences and causes of digital disruption and be prepared to implement a digital transformation roadmap to stay resilient. Leave the program with a concrete innovation portfolio that encompasses key metrics, KPIs, and a digital marketing plan relevant to your company.

Understand the New Realities and Challenges of Competing in a Digital World

Skillfully implement change and deep dive into the world of digital disruption. Understand its causes and consequences across multiple industries and the new realities and challenges of managing marketing strategies while competing in a digital world.

Grasp the Role of Customer Value in Driving Market Positioning

Prepare for organizational change by better understanding, connecting with, and engaging the firm’s target audience in ways that secure customer loyalty.

Identify, Shape, and Capture New Customer Value Opportunities

Deliver relevant and valuable experiences to customers and external stakeholders to advance market position.

Assess Your Digital Leadership Capability

Use the Digital Readiness Scorecard to assess your digital marketing readiness and identify the opportunity space for reframing customer experience and customer value.

Examine and Apply New Digital Strategies

Learn the building blocks of an effective digital leadership strategy, how to identify and respond to the risk of value migration, what it takes to deliver differentiated customer experiences, and the role of customer franchise in business success.

Craft Your Digital Transformation Roadmap

Focus on change management to create your digital leadership plan for organizational resilience by using new models for understanding and engaging customers.

Build and Manage a Balanced Portfolio

Use your new knowledge and skills to build an innovation portfolio that sustains current success and ensures future market relevance.

PROGRAM TOPICS

The Digital Transformation Strategy program curriculum covers the following topics:

TOPIC 1 | Understand Digital Disruption and Diagnose Your Current Market Position

• How changes are impacting organizations and the role of leaders today
• Understand the causes and consequences of digital disruption
• The explosion of real-time data, modeling, and data analysis capabilities
• Recognize and manage transformation risk

TOPIC 2 | Maintain Leadership in a World of Digital Disruption

• Understand current leadership effectiveness
• Follow a strategic roadmap for guiding the organization’s digital transformation investments
• Identify transformation opportunities

TOPIC 3 | Discover Transformation Opportunities

• Data-driven discovery
• Sustain and reinvent the core of strategic discovery
• Reframe the Business and Operating Model
• Identify the ‘Customer Franchise’ opportunity

TOPIC 4 | Build a Balanced Innovation Portfolio

• What is the innovation portfolio and what should be included?
• Balance current success with future market relevance
• How to measure success and identify goals for future growth

TOPIC 5 | Reframe Customer Value and Establish Future Relevance

• Envision future marketing success
• Balance current success with future market relevance
• New models for understanding, connecting to, and engaging customers digitally
• Deliver a differentiated customer experience to build and sustain customer loyalty

TOPIC 6 | Build and Lead Digital Capabilities

• The marketer’s new roles and capabilities
• Assess digital marketing capabilities and the returns from digital investments
• Craft the digital marketing plan: the roadmap for organizational resilience in a world of digital disruption