Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.
Who should attend
Experienced managers, directors, or leadership team members. They are keen to shape the future direction that digitalization will take for your brand and organization.
Past program participants included a diverse mix of tech disruptors and start-ups, as well as global multinationals from financial services, retail, telecommunications, healthcare and lifestyle, including Uber, Coca-Cola, Continental, Deutsche Telekom, Merck and Puma.
About the course
You will experience a full immersion on this highly-interactive program and enjoy exclusive access to Ferrari, consistently ranked as one of the world’s most powerful and inspiring brands.
The global economy is increasingly characterized as uncertain, volatile, complex and ambiguous (VUCA). Digital disruption is playing a major part, particularly in areas such as e-commerce, business models, analytics, AI, conversational commerce and cybersecurity, and is already producing more data than most organizations can deal with. McKinsey estimates that by 2025, big data insights from connected devices alone will yield $11 trillion of potential economic value. While most recognize the tremendous opportunities of embracing a new digital future, many organizations find the transition difficult, expensive and fraught with pitfalls.
Exploring the 4th Industrial Revolution and this unprecedented speed of digitization, we have partnered with Ferrari to deliver a unique three-day consortium program aimed at equipping you with the right tools for a successful digital future for your organization.
The program aims to:
- Share latest trends and implications of digitization and the 4IR
- Leverage design thinking, lean start-up and scenario planning
- Gain knowledge of risks and pitfalls as well as successes involved in digital transformation
- Craft concrete innovation ideas for growth
- Share best practices from participating organizations, working on “live” business challenges.
Paul Griffith has a focus in strategy, innovation, marketing and entrepreneurship. He works with organisations in the private and public sector such as: Astra Zeneca, Barclays Bank, Coral - Gala, Erste Bank, Imperial Tobacco, KPN, PPG Industries, Senior, Skanska, Dubai Government. As the Head of ...
Alessandro Lanteri is Professor of Entrepreneurship at Hult International Business School and Associate Professor of Entrepreneurship at Abu Dhabi University.
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