About the course
Digital Transformation of Sales will help you to transform your sales function, introducing you to the latest principles and best practice in three intensive days.
From lead generation to aftersales service, tasks are being increasingly replaced or enhanced by technologies such as analytics, automation, e-commerce – and more recently fuelled by latest developments in artificial intelligence. How do you keep pace with these changes, while ensuring a high-level of customer service?
Digital sales technologies are complex and evolving rapidly, so keeping track of and understanding latest trends in depth is extremely challenging. Alongside this, many organisations introduce digital technologies unsystematically, which is a recipe for failure.
Successful digital transformation is a change issue more so than a technological issue, and so organisations need to learn to drive a fundamental shift in their culture.
Digital Transformation of Sales is for anyone who wants to learn how the latest digital trends may benefit their own sales function.
Over three consecutive days you will learn both theory and practice, while working on your personal digital transformation initiatives. The course will include guest speakers, who will share their experience of driving digital transformation.
The digital sales strategy canvas, Sales analytics, Define your sales transformation initiative.
Sales force automation, Artificial intelligence in sales, Online sales channels, Focus your sales transformation initiative.
Building a digital sales culture, Leading the digital transformation of sales, Review your sales transformation initiative.
- Day 1: Networking evening and industry insights.
- Day 2: Cohort dinner at a local restaurant.
Johannes Habel is an associate professor at ESMT Berlin. In his research and teaching, he focuses on sales and marketing strategies of so-called Hidden Champions, that is, highly successful SMEs with a low level of public awareness. Specifically, Johannes has cooperated with Hidden Champions in i...
Professor Nick Lee leads the core Marketing module on the WBS Distance Learning MBA, which is currently the top ranked distance learning MBA in the world (FT Rankings 2018). He also teaches quantitative research methods on the WBS DBA. Nick is also the Business and Management Pathway Lead for the...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.