Digital Transformation of Sales

Warwick Business School

Warwick Business School

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About the course

Digital Transformation of Sales will help you to transform your sales function, introducing you to the latest principles and best practice in three intensive days.

From lead generation to aftersales service, tasks are being increasingly replaced or enhanced by technologies such as analytics, automation, e-commerce – and more recently fuelled by latest developments in artificial intelligence. How do you keep pace with these changes, while ensuring a high-level of customer service?

Digital sales technologies are complex and evolving rapidly, so keeping track of and understanding latest trends in depth is extremely challenging. Alongside this, many organisations introduce digital technologies unsystematically, which is a recipe for failure.

Successful digital transformation is a change issue more so than a technological issue, and so organisations need to learn to drive a fundamental shift in their culture.

Digital Transformation of Sales is for anyone who wants to learn how the latest digital trends may benefit their own sales function.

Content

Over three consecutive days you will learn both theory and practice, while working on your personal digital transformation initiatives. The course will include guest speakers, who will share their experience of driving digital transformation.

Day 1

The digital sales strategy canvas, Sales analytics, Define your sales transformation initiative.

Day 2

Sales force automation, Artificial intelligence in sales, Online sales channels, Focus your sales transformation initiative.

Day 3

Building a digital sales culture, Leading the digital transformation of sales, Review your sales transformation initiative.

Evening activities

  • Day 1: Networking evening and industry insights.
  • Day 2: Cohort dinner at a local restaurant.

Experts

Johannes Habel

Johannes Habel is an associate professor at ESMT Berlin. In his research and teaching, he focuses on sales and marketing strategies of so-called Hidden Champions, that is, highly successful SMEs with a low level of public awareness. Specifically, Johannes has cooperated with Hidden Champions in i...

Nick Lee

Professor Nick Lee leads the core Marketing module on the WBS Distance Learning MBA, which is currently the top ranked distance learning MBA in the world (FT Rankings 2018). He also teaches quantitative research methods on the WBS DBA. Nick is also the Business and Management Pathway Lead for the...

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Digital Transformation of Sales at Warwick Business School

From  GBP 3 900$5,490
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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

What will you learn from Business Analytics courses? First of all, you will learn about the profession of a business analyst, his duties, and what such a specialist does. You will get various soft skills, such as organizing teamwork, for example, acc...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

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