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Haas School of Business

Digital Transformation: Leading People, Data & Technology

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Description

Drawing from a mix of tools and frameworks from data science, IT management, and marketing, you will learn from top thought leaders in digital transformation. Live teaching sessions and moderated discussion boards give you the opportunity to ask questions, interact directly with faculty and peers, and accelerate your learning beyond the typical online learning experience.

Berkeley Executive Educations Digital Transformation program does not have any prerequisites - except for a strong desire to learn about opportunities for digital technology and data management practices to transform your business. As the program progresses through eight modules a storyline weaves examples from retail and healthcare, showing how two very different industries benefit from uniting around data, technology, and people.

Program Topics:

  • Module 1: Introduction and Overview
  • Module 2: Opportunities for Digital Transformation
  • Module 3: The Role of Data
  • Module 4: The Process of Digital Transformation
  • Module 5: Digital Business Models
  • Module 6: People and the Organization
  • Module 7: Technology and Policy
  • Module 8: Conclusion and Action Plan

This online program counts for 2 days towards the Certificate of Business Excellence requirement and can qualify for either the Entrepreneurship & Innovation or Strategy & Management Pillar.

Who should attend

Mid to senior level managers who need a strategy to lead their business unit or organization through disruption

Leaders who strive to be more innovative in implementing new ideas, staying ahead of the competition, and aligning their people, data, and technology

Experts

Education PhD, Management (Marketing), INSEAD, France PhD, Computer Science, Eotvos Lorand University, Hungary MSc, Mathematics, Eotvos Lorand University, Hungary Positions Held At Haas since 2008 2008 – present, Assistant Professor of Marketing, Haas School of Business External Service and As...
Education PhD, Organizational Behavior/Sociology, Harvard University AM, Sociology,  Harvard University MBA, Harvard Business School AB, Economics, magna cum laude, Harvard College Positions Held At Haas since July 2012 2012 – present, Assistant Professor, Haas School of Business 1993 – 1997; ...