Digital Transformation: Leading People, Data & Technology
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Drawing from a mix of tools and frameworks from data science, IT management, and marketing, you will learn from top thought leaders in digital transformation. Live teaching sessions and moderated discussion boards give you the opportunity to ask questions, interact directly with faculty and peers, and accelerate your learning beyond the typical online learning experience.
Berkeley Executive Educations Digital Transformation program does not have any prerequisites - except for a strong desire to learn about opportunities for digital technology and data management practices to transform your business. As the program progresses through eight modules a storyline weaves examples from retail and healthcare, showing how two very different industries benefit from uniting around data, technology, and people.
Identify Key Opportunities Recognize and reframe challenges as opportunities for an optimal digital solution
Manage Organizational Transformations Leverage data, technology, people, and processes to enable measurable and significant change in your organization
Future-Proof Your Leadership Navigate the legal and ethical considerations, such as privacy and data protection, that surround digital business practices
Program Topics:
- Module 1: Introduction and Overview
- Module 2: Opportunities for Digital Transformation
- Module 3: The Role of Data
- Module 4: The Process of Digital Transformation
- Module 5: Digital Business Models
- Module 6: People and the Organization
- Module 7: Technology and Policy
- Module 8: Conclusion and Action Plan
This online program counts for 2 days towards the Certificate of Business Excellence requirement and can qualify for either the Entrepreneurship & Innovation or Strategy & Management Pillar.
Who should attend
This online program is designed for mid to senior level managers who need a strategy to lead their business unit or organization through disruption. Leaders who strive to be more innovative in implementing new ideas, staying ahead of the competition, and aligning their people, data, and technology are prime candidates. Participants may be leaders of a functional department, head of a business unit or region, or have general management responsibilities. Since all industries are vulnerable to some manner of disruption, all industries can benefit from this hands-on experience. The program culminates with a capstone project where participants create an action plan for a challenge at a level that is appropriate for their role or responsibility.