Comprehensive course analysis
Who should attend
This programme is designed for healthcare executives with 6-15 years’ experience, including business heads, mid-level functional managers, healthcare operations professionals and entrepreneurs. Programme topics will be particularly meaningful for those interested in solving specific problems or developing a product or service in healthcare by leveraging big data, AI or cloud computing.
Roles that would be well suited to this programme include:
- Business Development Manager
- Corporate Strategy Manager
- Customer Service Manager
- General Manager
- Head of Product
- Head of R&D
- Head of Strategy
- Healthcare Investor/Venture Capitalist
- Healthcare Operations Analyst
- Hospital Research Analyst
- Operations Manager
- Product Developer
- Product Manager
- Programme Manager
- Project Manager
- Quality Assurance Manager
About the course
Are you an executive or a manager focused on digital strategy or product development for your healthcare company? Digital transformation is allowing global healthcare organisations to improve both their business outcomes and their quality of patient care. This programme will help you identify digital technologies to revolutionise the way your services, experiences and products are designed, developed and delivered. As you explore digital disruptors and sample cases from healthcare organisations in the UK, US, EU and China, you will discover a range of innovations, such as an AI chatbot that diagnoses rare diseases and cholesterol testing via smartphone. The programme will guide you to develop a framework to help you pinpoint opportunities to launch a digital transformation in your own organisation.
Making the case for digital transformation in healthcare
External shocks like the COVID-19 pandemic and advances in new digital and medical technologies, such as artificial intelligence and whole genome sequencing, generate the conditions for disruption and transformation in healthcare. Consider just a few examples of digital transformation: disinfecting robots during the COVID-19 pandemic; on-demand behavioural therapy sessions on a smartphone; scheduling apps that send patient appointment reminders; AI that can cross-reference every peer-reviewed paper ever written. For new entrants and incumbents alike, applying digital technologies to solve your patient care and business concerns is the path to thriving in this industry. Adopting digital tools for diagnosis, treatment and management is critical – in fact, it can be lifesaving – but it is still by no means routine for many organisations.
The question: Has your healthcare organisation made digital technology part of its standard of care?
- Despite cloud-based technology that makes it easier and less expensive, electronic medical recordkeeping has been adopted by only 3% of healthcare providers in Europe.
- Medical knowledge expands exponentially. In 1950, it took 50 years to double. Now, medical knowledge doubles in just 73 days. Technology is the only way for clinicians and researchers to stay on top of critical and evolving medical information.
In this seven-week online programme, healthcare executives and leaders will explore innovations, opportunities, risks, case studies and techniques to implement digital technologies that can transform their services in the following ways:
- Identifying risks and opportunities in using digital technologies in healthcare.
- Describing ways to secure, access and exchange digital data to create value for stakeholders while maintaining privacy and security.
- Applying digital transformation strategies in new or existing healthcare organisations.
- Applying learning to your own organisation through weekly workbook activities.
As you complete each module, including activities and assigned readings, you will be encouraged to reflect on what you have learned in your personalised workbook. This will help you explore how you can apply the programme’s lessons to your organisation’s digital strategy.
Week 1: Orientation
Preview the programme’s structure and specifications and identify the global impact of COVID-19 on healthcare services.
Week 2: Digital disruption in healthcare services I
Identify specific ways digital technologies disrupt current health systems; explore the shifting of attention from population health to individual health; compare potential cost effects of digital technology on individuals vs. organisations; understand healthcare ecosystems; and consider options for implementing cloud-based technology.
Week 3: Digital disruption in healthcare services II
Illustrate the transformation of hospital care to home care; evaluate an organisation’s cost efficiency; and identify point-of-care diagnostic device disruptions.
Week 4: Patient-led digital transformation in healthcare services
Recognise platforms that allow patients to become active agents in the management of their own medical conditions; identify the potential privacy and security concerns of collecting, processing and storing patient data; and outline risks and opportunities associated with using digital community care platforms.
Week 5: Digital platforms for healthcare services
Articulate new ways digital platforms have disrupted the access, choice, delivery and monetisation of healthcare services; identify opportunities for platform model uses with the four lenses of platform strategy; understand platform governance and develop digital platform pricing strategies.
Week 6: Artificial Intelligence in healthcare services
Explain how AI can improve the quality of health services; identify the challenges of AI; describe potential use cases for AI to improve productivity while minimising costs; develop strategies for implementing AI applications into work processes.
Week 7: A Strategy for digital transformation
Recognise opportunities for digital transformation in new or existing healthcare organisations; explore successful cases of digital transformations in healthcare, from both start-ups and incumbents; develop a framework for digital transformation in healthcare services.
Panos Constantinides is an Associate Professor of Digital Innovation at the Warwick Business School, Academic Director of the AI Innovation Network and Fellow of the Cambridge Digital Innovation research centre. Previously, he held positions at the Department of Organisation, Work & Technolog...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
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