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About the course

Anticipate how advances in technology could affect your business

Technology continues to disrupt the way we do business. And digital advances like artificial intelligence and blockchain are changing how and where organisations can create, deliver and capture value.

Many organisations set up innovation teams to explore how they can harness the power of advancing technology.But on a day-to-day operational level, they focus on short-term objectives – without understanding how this technology really works.

This programme encourages you to take a step back and look outside your organisation to explore how technology-driven change works – with a focus on artificial intelligence and blockchain.

Why This Programme?

You’ve already explored digital strategy. But technology is fast-moving and its influence builds every day. This programme builds on your knowledge and keeps you ahead of the curve.

When you finish this programme you’ll have a robust understanding of how artificial intelligence and blockchain impact the business landscape – and you’ll be able to consider how these technologies are affecting your own organisation

Detailed Programme

This follow-up programme dispels myths around two technologies – artificial intelligence and blockchain. The modules start with lectures that introduce you to recent trends, give you a broad understanding of the technical elements and explore how this technology is shaping the business landscape. The second part of the session is a roundtable dinner where you discuss ideas and share experiences with your peers. We wrap up by sharing key insights from each table with the wider group.

Module 1: Artificial Intelligence

Artificial intelligence (AI) and machine learning (ML) can really benefit business – from making processes more efficient to redefinining customer pathways. These technologies impact all areas of an organisation – from R&D to HR and finance – but even though they’re on the radar of executives, few people truly understand how they work.

This module answers a number of key questions, including:

  • What are AI and ML?
  • How can AI and ML benefit business?
  • How can humans and machines help each other?
  • How can you organise your business for AI and ML?
  • What does the future hold for AI and ML?
  • How can we use AI and ML as a force for good?

This module is for anyone with a keen interest in these exciting and fast-moving technologies. Through a combination of clear definitions and frameworks and real-life business examples from both international and local companies, you’ll gain detailed insight into how AI and ML affect business – and how they can make an impact in your organisation.

Module 2: Blockchain

Blockchain, or DLT (Distributed Ledger Technology) is a hot topic – and it’s quickly becoming an issue for many organisations. But it’s full potential is still unknown – and at the moment, there are very few enterprise blockchain applications in production. To really get value from it, we need to go deeper.

This module dives into:

  • The basics of blockchain from both technology and business perspectives
  • Current limitations and inhibitors to watch out for
  • How to use blockchain to create business value
  • Dealing with governance and organisational issues
  • Getting started with blockchain
  • The future of blockchain

If you want to understand what blockchain technology can and cannot do, this module is for you. You’ll discuss case studies that outline the approaches real-life businesses are taking, discover what they’ve learned – and identify what this could mean for your organisation.

Who should attend

This is a follow-up programme to Digital Strategy – and is exclusively for our Digital Strategy alumni. This means your whole group will be on the same page when it comes to formulating strategy – and you’ll be ready to pick up learning from where you left off.

Trust the experts

Steve Muylle

Steve delivers actionable insight that allows firms to maximise the value of and for customers, offline and online.Steve obtained his Master’s degree and PhD in Business Engineering at Solvay Management School, Belgium, and was an ICM Doctoral Fellow and a Visiting PhD Student at the Owen Graduat...


Bjorn Cumps

Bjorn Cumps is Professor of Management Practice at Vlerick Business School. He obtained his master degree in Commercial Engineering at KU Leuven in 2003. In 2007 he became Doctor in Applied Economic Sciences at KU Leuven after successfully defending his thesis on Business-ICT Alignment Practices ...


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