Who should attend
Managers in the areas of digital strategy, marketing, innovation, IT and organization change. Pairs or groups of managers from the same company should attend together for maximum benefit.
About the course
A new wave of digital revolution is transforming every industrial sector. Powered by increasingly smaller yet potent microprocessors and sensors, a new generation of analytical tools, and ubiquitous wearable and mobile devices, companies can radically transform the way they interact with users and the way they create and capture value. Such changes make existing strategic frameworks and tools obsolete. In order to understand how and why digital technology changes the industrial landscape, companies must identify some of the fundamental characteristics of digital technology and how it demands new types of value and configural logic. Companies representing older industries face particularly daunting challenges as they must deal with legacy infrastructure, cultures and norms, while imagining new value propositions for users by integrating various digital capabilities.
In this one-day program, you will gain a new perspective on digital innovations and learn a powerful comprehensive framework that can guide your company’s digital strategy
What is digital innovation? Why is it a big deal?
- Layered Modular Architecture (LMA)
- Generative economy
- How digital innovation changed the value creation process - from "publication" logic to "printing" logic
- Experiential Computing Frameowrk
The Digital First Framework
- Digital Value Creation
- Digital Enabler
- Digital Innovation Process
- Digital Operation
- Digital Organizing
- Digital Talents
- Digital Strategy
- Digital Partnership
- Digital Leadership
As a result of attending this program, participants will:
- Learn digital value-logic framework
- Use the experiential computing model as a foundation in designing new user value
- Explore Layered Modular Architecture as a way of thinking through a new business model
- Learn how to lead change for digital transformation in large complex organizations
Youngjin Yoo, PhD, is the Elizabeth M. and William C. Treuhaft Professor of Entrepreneurship and professor of information systems in the Department of Design & Innovation at the Weatherhead School of Management, Case Western Reserve University. He has a joint appointment at University Hospita...
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.