Digital Strategy: Managing Disruption in the Digital age

Weatherhead School of Management

Weatherhead School of Management

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Who should attend

Managers in the areas of digital strategy, marketing, innovation, IT and organization change. Pairs or groups of managers from the same company should attend together for maximum benefit.

About the course

A new wave of digital revolution is transforming every industrial sector. Powered by increasingly smaller yet potent microprocessors and sensors, a new generation of analytical tools, and ubiquitous wearable and mobile devices, companies can radically transform the way they interact with users and the way they create and capture value. Such changes make existing strategic frameworks and tools obsolete. In order to understand how and why digital technology changes the industrial landscape, companies must identify some of the fundamental characteristics of digital technology and how it demands new types of value and configural logic. Companies representing older industries face particularly daunting challenges as they must deal with legacy infrastructure, cultures and norms, while imagining new value propositions for users by integrating various digital capabilities.

In this one-day program, you will gain a new perspective on digital innovations and learn a powerful comprehensive framework that can guide your company’s digital strategy

Topics

What is digital innovation? Why is it a big deal?

  • Layered Modular Architecture (LMA)
  • Generative economy
  • How digital innovation changed the value creation process - from "publication" logic to "printing" logic
  • Experiential Computing Frameowrk

The Digital First Framework

  • Digital Value Creation
  • Digital Enabler
  • Digital Innovation Process
  • Digital Operation
  • Digital Organizing
  • Digital Talents
  • Digital Strategy
  • Digital Partnership
  • Digital Leadership

Learning Outcomes

As a result of attending this program, participants will:

  • Learn digital value-logic framework
  • Use the experiential computing model as a foundation in designing new user value
  • Explore Layered Modular Architecture as a way of thinking through a new business model
  • Learn how to lead change for digital transformation in large complex organizations

Experts

Youngjin Yoo

Youngjin Yoo, PhD, is the Elizabeth M. and William C. Treuhaft Professor of Entrepreneurship and professor of information systems in the Department of Design & Innovation at the Weatherhead School of Management, Case Western Reserve University. He has a joint appointment at University Hospita...

Digital Strategy: Managing Disruption in the Digital age at Weatherhead School of Management

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.