Digital Strategy

IMD Executive Education

IMD Executive Education

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Read more about Business Analytics

Business Analytics courses will introduce you to a popular and diverse profession. A business analyst is a specialist in many IT fields as well as in ...

Read more about Information Technology

Information technology is at the heart of any process connected to utilizing computers and communication systems. It is a quite broad term that is use...

Read more about Strategy

In order to keep the company that you are managing or your own business competitive, you need to have a clear plan of action, in other words, you must...

Who should attend

You are responsible for developing and implementing a digital strategy for your organization, and you want to make sure you are choosing the best way to move forward.

Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. Your class will become a trusted resource, encourage your learning journey and surprise you in many unanticipated beneficial ways both during and beyond your classroom experience.

About the course

  • Understand how to launch multi-sided platforms and digital ecosystems
  • Develop your Internet-of-Things strategy to connect with other platforms
  • Monetize your platforms, and derive the greatest possible value from big data and artificial intelligence
  • Sharpen your digital strategy by anticipating and responding to strategic moves from your competitors and internet giants

To take advantage of opportunities created by new digital technologies, you need to transform your company’s digital strategy.

This often entails building digital platforms or engaging in a collaborative ecosystem with digital giants, such as Alibaba, Amazon, Apple, Google, or Uber.

But such strategies are hard to get right, as platforms and digital ecosystems are hard to manage.

Digital Strategy (DS) provides you with a framework for developing digital strategies and highlights the related challenges through examples of successful and unsuccessful companies.

You leave the program with several strategic plans ready to test in your organization and in the marketplace.

Develop a powerful digital strategy for your business

Create and capture value from digital transformation

During this digital strategy course you will draw on real-world examples of B2B and B2C firms that have transformed their business through digital strategy. You will learn to take advantage of the latest digital technologies and how these can help you transform your business in the face of digital disruption, you will focus particular attention on digital platforms, removing technological roadblocks and leveraging your existing assets.

You will formalize these strategic digital examples into a digital strategy framework, which you then use to develop new strategies for your business, ready to be socialized and tested once you are back in the office.

Harness the full potential of platforms

  • Review different types of platforms and how they were built
  • Examine how they are protected from competitive threat
  • See in what ways these platforms are connected to others
  • Understand how they have been monetized

Experts

Mikolaj Jan Piskorski

Mikołaj Jan Piskorski, who often goes by the name Misiek, is a Professor of Strategy and Innovation and the Dean of IMD Southeast Asia and Oceania. Professor Piskorski is an expert on digital strategy, platform strategy, and the process of digital business transformation. He works with companies ...

Amit Joshi

Amit Joshi joins IMD as Professor of Digital Marketing and Strategy. He brings IMD extensive expertise in marketing management and strategy, advertising, digital media, data analytics and marketing accountability. He is Program Director of the open program Digital Analytics. Previously an award...

Videos and materials

Digital Strategy at IMD Executive Education

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

What will you learn from Business Analytics courses? First of all, you will learn about the profession of a business analyst, his duties, and what such a specialist does. You will get various soft skills, such as organizing teamwork, for example, acc...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Strategy

Strategy courses contain a large amount of practice. You will be able to analyze the company's performance and make a strategic development plan. All practices are based on real cases that each of you may encounter. The courses will also introduce yo...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.