Boost your digital strategy: fast!
To take advantage of opportunities created by new digital technologies, you need to transform your company’s strategy.
This often entails building digital platforms or engaging in a collaborative ecosystem with digital giants, such as Alibaba, Amazon, Apple, Google, or Uber.
But such strategies are hard to get right, as platforms and ecosystems are hard to manage.
Digital Strategy (DS) provides you with a framework for developing digital strategies and highlights the related challenges through examples of successful and unsuccessful companies.
You leave the program with several strategic plans ready to test in your organization and in the marketplace.
Develop a powerful digital strategy for your business
Create and capture value from digital transformation
You draw on examples of B2B and B2C firms that have transformed their strategy to take advantage of digital technologies, paying particular attention to platform development. You formalize the examples into a framework, which you then use to develop digital strategies for your business, ready to be socialized and tested once you are back in the office.
Harness the full potential of digital platforms
- Review different types of digital platforms, how they were built and how you can best integrate them into your business
- Examine how they are protected from competitive threats
- See in what ways these platforms are connected to others and how you can create a digital ecosystem
- Understand how they have been monetized, and how you can generate revenues through new platforms
Find new inspiration for your digital strategy
With hands-on learning delivered by our world-class faculty along with real-world examples from our guest speakers you will be exposed to thought-provoking examples that will help you to create an inspiring digital strategy for your business.
Join IMD’s professional alumni network
Once you complete an IMD program, you join IMD’s alumni network, an outstanding global community of global business leaders who will support you long-term.
Who should attend
This Digital Strategy course is ideal for you if you are seeking in-depth guidance on how to develop and implement your digital strategy. You may already be working in a role that requires strategic thinking in areas related to digital transformation, or you may have developed insights into the basics of digital transformation and want to make sure you are choosing the best way to move forward. This program will help you to frame your ideas in a way that you can make world-class digital strategies that you can apply directly into your business.