Who should attend
You are responsible for developing and implementing a digital strategy for your organization, and you want to make sure you are choosing the best way to move forward.
Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. Your class will become a trusted resource, encourage your learning journey and surprise you in many unanticipated beneficial ways both
About the course
- Understand how to launch multi-sided platforms and digital ecosystems
- Develop your Internet-of-Things strategy to connect with other platforms
- Monetize your platforms, and derive the greatest possible value from big data and artificial intelligence
- Sharpen your digital strategy by anticipating and responding to strategic moves from your competitors and internet giants
To take advantage of opportunities created by new digital technologies, you need to transform your company’s digital strategy.
This often entails building digital platforms or engaging in a collaborative ecosystem with digital giants, such as Alibaba, Amazon, Apple, Google, or Uber.
But such strategies are hard to get right, as platforms and digital ecosystems are hard to manage.
Digital Strategy (DS) provides you with a framework for developing digital strategies and highlights the related challenges through examples of successful and unsuccessful companies.
You leave the program with several strategic plans ready to test in your organization and in the marketplace.
Content & learning
Create and capture value from digital transformation
During this digital strategy course you will draw on real-world examples of B2B and B2C firms that have transformed their business through digital strategy. You will learn to take advantage of the latest digital technologies and how these can help you transform your business in the face of digital disruption, you will focus particular attention on digital platforms, removing technological roadblocks and leveraging your existing assets.
You will formalize these strategic digital examples into a digital strategy framework, which you then use to develop new strategies for your business, ready to be socialized and tested once you are back in the office.
Harness the full potential of platforms
- Review different types of platforms and how they were built
- Examine how they are protected from competitive threat
- See in what ways these platforms are connected to others
- Understand how they have been monetized
Mikołaj Jan Piskorski, who often goes by the name Misiek, is a Professor of Strategy and Innovation at IMD. He is an expert on why and how people use various online social platforms across the world, and how firms can successfully leverage social platforms to build social strategies. He applies m...
Amit Joshi joins IMD as Professor of Digital Marketing and Strategy. He brings IMD extensive expertise in marketing management and strategy, advertising, digital media, data analytics and marketing accountability. He is Program Director of the open program Digital Analytics. Previously an award...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.