Digital Strategy for Brand Marketing Course

Simplilearn

Simplilearn

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Who should attend

The Digital Strategy for Brand Marketing course is ideal for professionals in any organizational role who wish to learn the fundamentals of brand marketing and pursue a career in this booming field. This course is ideal for Business graduates, Marketing Professionals, Middle management professionals, Marketing Managers, Digital Marketing Professionals.

Pre-requisites

There are no prerequisites to take this Brand Marketing course. Anyone with an interest in the marketing domain can take this course.

About the course

The Digital Strategy for Brand Marketing course provides a comprehensive overview of brand management and marketing principles & concepts. Learn how to help your business establish a digital presence through the effective use of the content, images, and user engagement that appeals to your target market.

Course Overview

In this course, you'll get familiar with the RACI matrix, brand value proposition, top channels to express your brand and key performance indicators for a brand. It will help you to build brands for startups and multi-brand companies, come up with marketing strategies, plan and execute branding campaigns and successfully manage it.

Key Features

  • 3+ hours of self-paced learning
  • Real-life examples and case studies from prominent companies
  • Lesson-end quizzes and hands-on projects
  • Applicable across industries such as FMCG, retail, BFSI, e-commerce, pharmaceuticals, or technology

Skills Covered

  • Brand Strategy
  • Analytics tracking
  • Brand Value Proposition
  • Design Marketing Campaigns
  • Brand Management

Course Content

Lesson 01 Course Introduction

Lesson 02 Brand Marketing in the Digital Era

Lesson 03 Brand Strategy

Lesson 04 The Digital Consumer and CBBE

Lesson 05 Nurturing the Brand

Lesson 06 Channels

Lesson 07 Brand Analytics and Insights

Lesson 08 Managing Agency Relationships

Lesson 09 Brand Management

Lesson 10 Brand Marketing Course Highlights

Exam & Certification

What do I need to do to unlock my Simplilearn certificate?

To obtain the Brand Marketing course certification you must:

  • Complete 85% of OSL
  • One assessment exam with 80% score

Experts

Stephane Hamel

Innovator, speaker and renowned digital analytics consultant, Stéphane Hamel was named "Most Influential Industry Contributor" by the Digital Analytics Association in 2013. Strong of over twenty-five years’ experience empowering organizations to analyze and optimize their online channels, he has ...

Videos and materials

Digital Strategy for Brand Marketing Course at Simplilearn

From  $899

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.