Who should attend
The Digital Strategy for Brand Marketing course is ideal for professionals in any organizational role who wish to learn the fundamentals of brand marketing and pursue a career in this booming field. This course is ideal for Business graduates, Marketing Professionals, Middle management professionals, Marketing Managers, Digital Marketing Professionals.
There are no prerequisites to take this Brand Marketing course. Anyone with an interest in the marketing domain can take this course.
About the course
The Digital Strategy for Brand Marketing course provides a comprehensive overview of brand management and marketing principles & concepts. Learn how to help your business establish a digital presence through the effective use of the content, images, and user engagement that appeals to your target market.
In this course, you'll get familiar with the RACI matrix, brand value proposition, top channels to express your brand and key performance indicators for a brand. It will help you to build brands for startups and multi-brand companies, come up with marketing strategies, plan and execute branding campaigns and successfully manage it.
- 3+ hours of self-paced learning
- Real-life examples and case studies from prominent companies
- Lesson-end quizzes and hands-on projects
- Applicable across industries such as FMCG, retail, BFSI, e-commerce, pharmaceuticals, or technology
- Brand Strategy
- Analytics tracking
- Brand Value Proposition
- Design Marketing Campaigns
- Brand Management
Lesson 01 Course Introduction
Lesson 02 Brand Marketing in the Digital Era
Lesson 03 Brand Strategy
Lesson 04 The Digital Consumer and CBBE
Lesson 05 Nurturing the Brand
Lesson 06 Channels
Lesson 07 Brand Analytics and Insights
Lesson 08 Managing Agency Relationships
Lesson 09 Brand Management
Lesson 10 Brand Marketing Course Highlights
Exam & Certification
What do I need to do to unlock my Simplilearn certificate?
To obtain the Brand Marketing course certification you must:
- Complete 85% of OSL
- One assessment exam with 80% score
Innovator, speaker and renowned digital analytics consultant, Stéphane Hamel was named "Most Influential Industry Contributor" by the Digital Analytics Association in 2013. Strong of over twenty-five years’ experience empowering organizations to analyze and optimize their online channels, he has ...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.