Digital Strategy

Cox School of Business

Cox School of Business

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Who should attend

  • Managers or directors, and their teams that oversee marketing efforts, IT initiatives or innovation
  • Individuals who understand or seek to understand the power of digital strategy
  • Influencers who are in a position to affect change within their organization, but need the digital strategy framework with which to do it

About the course

In today’s always-on, always-connected business landscape, your company has to leverage the entire range of digital technologies—from social media and mobile to the Internet of Things—to compete effectively and deliver stakeholder value.

This program will position you to make current and emerging technologies an integral—and effective—part of your overall business strategy. You’ll understand how to leverage technology in business processes, products and services, and interactions with customers, suppliers and partners. You’ll learn a comprehensive, multifunctional planning approach that encompasses every aspect of your organization—from marketing and operations to workforce considerations and cultural impact—to guide digital strategy and drive digital innovation.

Topics

  • Developing a digital strategy and building it into your business model
  • Using that strategy to drive digital initiatives
  • The processes you should support—online and offline
  • Choosing initiatives that go beyond transactions to support customer decision-making
  • Stimulating product innovation and benefiting from customer collaboration
  • Controlling big data and business intelligence
  • Winning with social and mobile
  • Innovative customer engagement in social networks
  • The performance measures that really count
  • Measuring return on investment from digital initiatives
  • The change management implications of digital transformation

Experts

Steve Muylle

Steve delivers actionable insight that allows firms to maximise the value of and for customers, offline and online.Steve obtained his Master’s degree and PhD in Business Engineering at Solvay Management School, Belgium, and was an ICM Doctoral Fellow and a Visiting PhD Student at the Owen Graduat...

Amit Basu

Bio Amit Basu’s research interests are in the areas of knowledge and data base systems, decision support systems, digital strategy, IS leadership, electronic commerce and workflow management. He has published technical papers on these topics in a variety of leading publications, including major a...

Ulrike Schultze

Bio Dr. Ulrike Schultze is an associate professor in information technology and operations management (ITOM) at the Southern Methodist University (SMU) Cox School of Business.  She also has a visiting appointment at Lund University, Sweden.  Her research explores the impact of information technol...

Digital Strategy at Cox School of Business

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

What will you learn from Business Analytics courses? First of all, you will learn about the profession of a business analyst, his duties, and what such a specialist does. You will get various soft skills, such as organizing teamwork, for example, acc...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Read more about Operations

When it comes to operations control, whether you’re trying to optimize workflow or marketing and sales operations, you need to impact as many variables at once as possible in order to have a greater effect. However, it's not always that easy. How sho...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.