Who should attend
This Digital Strategy & Analytics course is designed for highly experienced managers looking to dive deeper into the topics of digital transformation, analytics and platform strategy and connect these topics together.
You already have the foundations and will be responsible for developing and implementing a digital strategy, and/or making complex decisions related to digital transformation and analytics. Recognizing the need to constantly keep evolving and transforming, your goal is to build a tight understanding of how strategy and analytics integrate together so that you can execute with confidence.
About the course
- Explore the different digital platforms, and see how you can replicate their success factors
- Understand the entire digital ecosystem and discover monetization strategies
- Learn about the various types of analytics, and commonly used analytical models
- Build an integrated understanding of digital strategies and analytics to ensure you execute with confidence
Build an integrated understanding of digital strategies and data analytics
Building an effective digital strategy is more important than ever in today’s networked age. The most valuable companies have developed digital platforms or engage with those who offer a platform ecosystem such as Amazon, Apple, Uber etc.
But you need to understand how the platform way of doing business is different. To succeed in the platform ecosystem, it is critical to not only know the platform strategy, but also learn how this connects with your data analytics, Artificial Intelligence and data strategy.
Using a hands-on experiential approach, Digital Strategy & Analytics (DSA) shows you how to build a tight integrated understanding of both frameworks so that you can execute with confidence.
How to connect your digital strategy with your data analytics
5 days experiential learning at IMD
Offering you a hands-on, fully experiential approach, you will start by studying diverse strategy frameworks such as platforms, and learn how they require different analytic models and strategies. You will see how the findings you infer have a fundamental impact on your strategy choices.
Discover the latest analytic tools
You will be introduced to the latest analytic tools and practise data visualization exercises which you can quickly apply to your own data. You will identify if your organization has appropriate data to integrate Artificial Intelligence and how to set up a feedback loop for automatic learning and improvement.
You will leave the program with the knowledge and frameworks to make your data strategic. You will have a roadmap to turn your company’s strategic models into concrete implementation and with the right data management.
Stress-test your own company’s data strategy in the classroom
The workshop format offers you the chance to bring your own data strategy and put it through the different strategy frameworks, so you can connect deeply to the type of data you need. There will be time allocated to individual and small group discussions in consultation with faculty to identify which strategy and data will enable you to usefully move forward.
Mikołaj Jan Piskorski, who often goes by the name Misiek, is a Professor of Strategy and Innovation at IMD. He is an expert on why and how people use various online social platforms across the world, and how firms can successfully leverage social platforms to build social strategies. He applies m...
Amit Joshi joins IMD as Professor of Digital Marketing and Strategy. He brings IMD extensive expertise in marketing management and strategy, advertising, digital media, data analytics and marketing accountability. He is Program Director of the open program Digital Analytics. Previously an award...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.