Digital Strategy & Analytics

IMD Executive Education

How long?

  • 5 days
  • in person

IMD Executive Education


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Who should attend

This Digital Strategy & Analytics course is designed for highly experienced managers looking to dive deeper into the topics of digital transformation, analytics and platform strategy and connect these topics together.

You already have the foundations and will be responsible for developing and implementing a digital strategy, and/or making complex decisions related to digital transformation and analytics. Recognizing the need to constantly keep evolving and transforming, your goal is to build a tight understanding of how strategy and analytics integrate together so that you can execute with confidence.

About the course

  • Explore the different digital platforms, and see how you can replicate their success factors
  • Understand the entire digital ecosystem and discover monetization strategies
  • Learn about the various types of analytics, and commonly used analytical models
  • Build an integrated understanding of digital strategies and analytics to ensure you execute with confidence

Build an integrated understanding of digital strategies and data analytics

Building an effective digital strategy is more important than ever in today’s networked age. The most valuable companies have developed digital platforms or engage with those who offer a platform ecosystem such as Amazon, Apple, Uber etc.

But you need to understand how the platform way of doing business is different. To succeed in the platform ecosystem, it is critical to not only know the platform strategy, but also learn how this connects with your data analytics, Artificial Intelligence and data strategy.

Using a hands-on experiential approach, Digital Strategy & Analytics (DSA) shows you how to build a tight integrated understanding of both frameworks so that you can execute with confidence.

How to connect your digital strategy with your data analytics

5 days experiential learning at IMD

Offering you a hands-on, fully experiential approach, you will start by studying diverse strategy frameworks such as platforms, and learn how they require different analytic models and strategies. You will see how the findings you infer have a fundamental impact on your strategy choices.

Discover the latest analytic tools

You will be introduced to the latest analytic tools and practise data visualization exercises which you can quickly apply to your own data. You will identify if your organization has appropriate data to integrate Artificial Intelligence and how to set up a feedback loop for automatic learning and improvement.

You will leave the program with the knowledge and frameworks to make your data strategic. You will have a roadmap to turn your company’s strategic models into concrete implementation and with the right data management.

Stress-test your own company’s data strategy in the classroom

The workshop format offers you the chance to bring your own data strategy and put it through the different strategy frameworks, so you can connect deeply to the type of data you need. There will be time allocated to individual and small group discussions in consultation with faculty to identify which strategy and data will enable you to usefully move forward.


Mikolaj Jan Piskorski

Mikołaj Jan Piskorski, who often goes by the name Misiek, is a Professor of Strategy and Innovation and the Dean of IMD Southeast Asia and Oceania. Professor Piskorski is an expert on digital strategy, platform strategy, and the process of digital business transformation. He works with companies ...

Amit Joshi

Amit Joshi joins IMD as Professor of Digital Marketing and Strategy. He brings IMD extensive expertise in marketing management and strategy, advertising, digital media, data analytics and marketing accountability. He is Program Director of the open program Digital Analytics. Previously an award...

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Digital Strategy & Analytics at IMD Executive Education

From  CHF 9 900$11,041

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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

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Read more about Information Technology

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