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About the course
Harnessing the Power of the Web for Organizational Advantage
Online activity has achieved global saturation, social media is the new normal and the rise of mobile devices and e-commerce has opened up vast opportunities to large and small businesses today. Professionals who understand the business opportunities in this complex environment have a distinct advantage. Business decisions that are tied to a considered plan and articulated business objectives save everyone time and money.
The Digital & Social Media Strategy Certificate provides a comprehensive and strategic look at today’s digital business environment. Participants will examine the key components of the web, how it functions, how to gain traction, learn how to leverage social media and understand the role of search and “Big Data”.
- Understanding the internet’s impact on business
- Conducting an effective digital inventory and data assessment
- Creating a strategic digital plan
- Transforming negative online interactions to positive business success stories
- Building and maintaining engaged “brand advocates”
SESSION ONE: Understanding the Internet’s Impact on Your Business
SESSION TWO: How To Conduct an Effective Digital Inventory and Data Assessment
SESSION THREE: How to Create a Strategic Digital Plan to Support Your Organization’s Goals
SESSION FOUR: How to Transform Negative Online Interactions Into Business Success Stories
SESSION FIVE: How to Build and Maintain Engaged “Brand Advocates” Online to Benefit Your Business
Who should attend
This certificate is designed for Digital Media Strategists/Managers, Digital Media Planners, Social Media Coordinators, and Sales, Marketing, IT, Risk/Compliance and HR professionals who regard web and online interactions as a critical tool and a valuable resource for their organizations.