Digital ROI

Sauder School of Business

Sauder School of Business

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About the course

Digital disruption has changed the way we comprehend return on investment (ROI) for a business. Digital ROI uses both left- and right-brain thinking to create positive return on value (ROV). Examine how digital business models disrupt traditional value chains, and apply a digital SWOT analysis that evaluates the customer-centric experience, touch points and feedback loop. Identify and interpret signs of disruptive change, and build digital solutions while optimizing your organization's digital ROI.

Curriculum topics include:

  • The changing landscape of ROI and the customer experience
  • Disruptive forces and changing business models
  • A digital SWOT: looking internally and externally
  • The customer journey and supporting metrics
  • Rethinking and optimizing ROI

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Digital ROI at Sauder School of Business

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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