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About the course

Digital disruption has changed the way we comprehend return on investment (ROI) for a business. Digital ROI uses both left- and right-brain thinking to create positive return on value (ROV). Examine how digital business models disrupt traditional value chains, and apply a digital SWOT analysis that evaluates the customer-centric experience, touch points and feedback loop. Identify and interpret signs of disruptive change, and build digital solutions while optimizing your organization's digital ROI.

Curriculum topics include:

  • The changing landscape of ROI and the customer experience
  • Disruptive forces and changing business models
  • A digital SWOT: looking internally and externally
  • The customer journey and supporting metrics
  • Rethinking and optimizing ROI

Course Format

This course is offered 100% online.

Our online courses are structured to provide a positive learning environment for participants to engage in and interact with the content and other participants, as well as with the online instructor who is an industry professional. Instructors facilitate the learning throughout the course and are available to provide feedback and guidance as you navigate through the content. This course is delivered online over 4 weeks and involve an average of 6-10 hours of study per week.

Course reviews

Digital ROI Introduction - UBC Sauder Executive Education