Digital ROI

Sauder School of Business

How long?

  • 8 days
  • online

Sauder School of Business

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Read more about Information Technology

Information technology is at the heart of any process connected to utilizing computers and communication systems. It is a quite broad term that is use...

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Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Read more about Strategy

In order to keep the company that you are managing or your own business competitive, you need to have a clear plan of action, in other words, you must...

About the course

Digital disruption has changed the way we comprehend return on investment (ROI) for a business. Digital ROI uses both left- and right-brain thinking to create positive return on value (ROV). Examine how digital business models disrupt traditional value chains, and apply a digital SWOT analysis that evaluates the customer-centric experience, touch points and feedback loop. Identify and interpret signs of disruptive change, and build digital solutions while optimizing your organization's digital ROI.

Curriculum topics include:

  • The changing landscape of ROI and the customer experience
  • Disruptive forces and changing business models
  • A digital SWOT: looking internally and externally
  • The customer journey and supporting metrics
  • Rethinking and optimizing ROI

Experts

Rochelle Grayson

Rochelle Grayson, Founder of BoldCoin, is a digital media executive with 25+ years of business, technology, and education experience. She has led and launched several digital initiatives, working with a combination of both small and large companies. Rochelle is equally comfortable discussing digi...

Videos and materials

Digital ROI at Sauder School of Business

From  CAD 1 695$1,414

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Read more about Strategy

Strategy courses contain a large amount of practice. You will be able to analyze the company's performance and make a strategic development plan. All practices are based on real cases that each of you may encounter. The courses will also introduce yo...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

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