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Indian Institute of Management Bangalore

Digital nub

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Description

Indian Institute of Management Bangalore (IIMB) was established in 1973 by the Government of India as a centre of excellence in management. Since then IIMB has built a formidable reputation and was ranked as the ‘Best Management Institute’ in India by the 2016 rankings done by Ministry of Human Resources Development. IIM-B has also been ranked as the No. 1 Business School in Central Asia for the eighth successive year by Eduniversal.

With a faculty body from amongst the best universities worldwide, IIMB is fast emerging as a leader in the area of management research, education and consulting. One of the distinguishing features of IIM-B has been its close connect with the industry through corporate training. IIM-B’s Executive Education Programmes has been ranked among Top 60 by Financial Times 2016. IIM-B’s distinctive feature is its strong focus on emerging disciplines in management such as digital, analytics and entrepreneurship.

PROGRAMME OBJECTIVE

As digital marketing continues to grow at a rapid pace marketers are faced with new challenges. There is a need to reskill in the digital ways of marketing. There is a dearth of professionals who can strategize and implement digital marketing. Do you want to make a career in digital marketing? Senior managers are facing challenges in guiding the team and working with agencies in the absence of digital know-how. Here is the solution – Join Digital Nub! A comprehensive 4-months programme from IIM-B, the premier B-school in the country. Learn from the Best in Class! Enrol Now!

The value of the programme lies in how it paces from basics to advanced digital marketing. Start from the foundation of Digital Marketing such as search advertising, social media strategy, Facebook marketing, B2B marketing through Linkedin, web analytics and go up to advanced topics such as Programmatic Buying, Attribution modelling, tagging and tracking, personalisation, affiliate marketing.

Another highlight of the programme is the blend between strategy and execution. Figure out not only how to prepare a digital marketing plan and the what and why of digital marketing but also the how. The unique feature of the programme is that participants run live campaigns in teams for each major facet of digital marketing – search, display and social. Teams will be allotted a budget and will run live campaigns on Google Adwords and Facebook. The programme is hence very experiential enabling learning by doing. Don’t sit on the sidelines – enter the digital arena!

The programme is cutting edge and will give insights into latest trends in digital marketing. Enrol now to get clued in to the future trends in digital marketing. The programme gives a good blend of academic rigour and industry insights. Learn from the top notch faculty in the world. Interact with senior leaders in the industry and learn the best practices.

Social networking is increasingly important for personal and professional growth. The programme provides you a network of people with similar interests. Leverage the network for trouble shooting, career opportunities and keeping abreast of the latest trends even after the programme is over. Join the community of digital marketers!

PROGRAM DESIGN

Technology has shrunk distances. Leveraging this technology, IIM-B comes to your doorstep. Are you ready to embrace it? What better way to learn digital marketing than through digital means! Digital Nub is a first of its kind programme in the country using blended learning. Focus on your job during weekdays and learn Digital Marketing on weekends. Online classes will be held using state of the art technology. The experience will be interactive and engaging. The technology platform will enable discussions and group projects. Most online classes will be live and synchronous. Some will be pre-recorded and asynchronous. All classes will be direct-to device (laptop) and hence can be attended from the comfort of your home or office. High speed internet connection is the only requirement for online classes. The programme also has 4 days campus immersion which will allow you to experience the sprawling campus of IIM-B with its state of the art classrooms and infrastructure. On-campus classes will enable you to network with other participants of the programme.

CONTENT

The programme spans four months and has 65 contact hours. Each session is of 1.25 hours. The programme thus has 52 sessions. The ratio of online: offline is 64:36. In the beginning of the programme, campus immersion will be there for 4 days. Subsequently classes will be held every Saturday online. Few classes will be held in evening on weekdays. The detailed content plan and calendar is given below.

PROGRAMME CONTENTS

MODULE 1 - Foundation Courses on Marketing

  • Marketing
  • Consumer Behavior
  • Marketing Communications

MODULE 2 - Foundation Courses on Digital Marketing

  • Web Analytics
  • Social Media Strategy
  • Content Strategy
  • Twitter Marketing
  • LinkedIn Marketing
  • Influencer Marketing
  • Online PR
  • Introduction to Digital Marketing
  • Facebook Marketing
  • Search Engine Optimization
  • Mobile Marketing
  • Display Advertising
  • Search Advertising

MODULE 3 - Advanced Courses on Digital Marketing

  • Personalization
  • Tagging and Tracking
  • Budget Allocation
  • Attribution Modelling
  • User Experience
  • Instagram & Snapchat
  • Programmatic Buying
  • Creative Strategy
  • Affiliate Marketing
  • A B Testing

Who should attend

This is a programme specially designed for mid-level and senior managers of large, medium and small enterprises including entrepreneurs who want to hone their digital marketing skills. Prior knowledge of marketing is desirable.

Experts

Professor Seema Gupta specializes in digital marketing. She is an educator, trainer, researcher and consultant in digital marketing. Having trained more than 1000 professionals in middle and senior management in digital marketing she has deep insights in the domain. She has published papers in re...
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