Digital Marketing Training Course


How long?

  • online
  • on demand



Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Information Technology

Information technology is at the heart of any process connected to utilizing computers and communication systems. It is a quite broad term that is use...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

There are no prerequisites for this Digital Marketing 101 program.

About the course

Learn to unleash the power of digital channels with Simplilearn’s Digital Marketing 101 training course. In the digital era, businesses are reinventing their marketing strategies to better engage and connect with their customers. This course will equip you with the skills, insights and digital know-how to be a highly effective digital marketer and generate a measurable impact on your company’s bottom line.

Key Features

  • 5+ hours of high quality e-learning
  • 13 end of lesson quizzes
  • 365 days of course access

Course Description

Why learn Digital Marketing?

The influence of technology is driving the inevitable growth of a more digitized world. Digital marketing is an extremely vital discipline in this new paradigm, and businesses will need to adhere to digital marketing best practices to thrive. Given the extensive penetration of digital technologies worldwide, there is a rapidly growing need for digital marketing talent across all business sectors. Now is the time to get your marketing skills on the leading edge of the digital era.

What are the course objectives?

  • This Digital Marketing 101 training is designed to help you transform yourself into a job-ready digital marketer.
  • This training will give you an overview of digital marketing, how it is different from traditional marketing, and today’s most advanced marketing technologies.
  • You will learn to identify tactics you can use at every step of the customer lifecycle through various real-world examples, and understand how to apply these tactics in your day-to-day marketing activities.
  • You will even dive into areas you probably haven’t encountered before as you learn the massive potential of innovative digital marketing methods.
  • The course emphasizes the significance of core marketing concepts, the mar-tech (marketing-technology) landscape, and the entire customer journey from acquisition to expansion, measurement, and org structure.

What skills will you learn with this Digital Marketing 101 course?

At the end of this Digital Marketing 101 training, you will be able to:

  • Define digital marketing and understand how it is different from traditional marketing
  • Define, measure and quantify market and profit potential
  • Identify target audiences
  • Enhance the customer experience and customer engagement
  • Understand the needs of the customer
  • Set measurable standards
  • Identify various techniques and strategies to enhance the effectiveness of your digital marketing programs

Who should take this Digital Marketing 101 program?

The Digital Marketing 101 certification program is ideal for any business professional, marketing consultant or student looking to build a career in one of the most sought-after domains today. This course will give you an insider’s view into the world of digital marketing.

The course is best suited for:

  • Marketing heads, including VPs and directors of marketing
  • Business function leaders
  • Business owners
  • Entrepreneurs
  • CXOs
  • Anyone looking to learn digital marketing processes and methods

Course Content


Section 1 - Fundamental Concepts of Digital Marketing

Section 2 - Customer Lifecycle

Section 3 - Marketing Technology

Section 4 - The Future of Digital Marketing

Exam & Certification

How do I earn my Simplilearn certificate?

Online Self-Learning:

Complete 85 percent of the course and score a minimum of 80 percent on the simulation test.

Videos and materials

Digital Marketing Training Course at Simplilearn

From  $99

Something went wrong. We're trying to fix this error.

Thank you for your application

We will contact the provider to ensure that seats are available and, if there is an admissions process, that you satisfy any requirements or prerequisites.

We may ask you for additional information.

To finalize your enrollment we will be in touch shortly.


Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.