Who should attend
There are no prerequisites for this Digital Marketing 101 program.
About the course
Learn to unleash the power of digital channels with Simplilearn’s Digital Marketing 101 training course. In the digital era, businesses are reinventing their marketing strategies to better engage and connect with their customers. This course will equip you with the skills, insights and digital know-how to be a highly effective digital marketer and generate a measurable impact on your company’s bottom line.
- 5+ hours of high quality e-learning
- 13 end of lesson quizzes
- 365 days of course access
Why learn Digital Marketing?
The influence of technology is driving the inevitable growth of a more digitized world. Digital marketing is an extremely vital discipline in this new paradigm, and businesses will need to adhere to digital marketing best practices to thrive. Given the extensive penetration of digital technologies worldwide, there is a rapidly growing need for digital marketing talent across all business sectors. Now is the time to get your marketing skills on the leading edge of the digital era.
What are the course objectives?
- This Digital Marketing 101 training is designed to help you transform yourself into a job-ready digital marketer.
- This training will give you an overview of digital marketing, how it is different from traditional marketing, and today’s most advanced marketing technologies.
- You will learn to identify tactics you can use at every step of the customer lifecycle through various real-world examples, and understand how to apply these tactics in your day-to-day marketing activities.
- You will even dive into areas you probably haven’t encountered before as you learn the massive potential of innovative digital marketing methods.
- The course emphasizes the significance of core marketing concepts, the mar-tech (marketing-technology) landscape, and the entire customer journey from acquisition to expansion, measurement, and org structure.
What skills will you learn with this Digital Marketing 101 course?
At the end of this Digital Marketing 101 training, you will be able to:
- Define digital marketing and understand how it is different from traditional marketing
- Define, measure and quantify market and profit potential
- Identify target audiences
- Enhance the customer experience and customer engagement
- Understand the needs of the customer
- Set measurable standards
- Identify various techniques and strategies to enhance the effectiveness of your digital marketing programs
Who should take this Digital Marketing 101 program?
The Digital Marketing 101 certification program is ideal for any business professional, marketing consultant or student looking to build a career in one of the most sought-after domains today. This course will give you an insider’s view into the world of digital marketing.
The course is best suited for:
- Marketing heads, including VPs and directors of marketing
- Business function leaders
- Business owners
- Anyone looking to learn digital marketing processes and methods
Section 1 - Fundamental Concepts of Digital Marketing
Section 2 - Customer Lifecycle
Section 3 - Marketing Technology
Section 4 - The Future of Digital Marketing
Exam & Certification
How do I earn my Simplilearn certificate?
Complete 85 percent of the course and score a minimum of 80 percent on the simulation test.
Innovator, speaker and renowned digital analytics consultant, Stéphane Hamel was named "Most Influential Industry Contributor" by the Digital Analytics Association in 2013. Strong of over twenty-five years’ experience empowering organizations to analyze and optimize their online channels, he has ...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.