Digital Marketing—strategy, Analytics, and ai

Carlson School of Management

How long?

  • 3 days
  • in person

Carlson School of Management

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Read more about Business Analytics

Business Analytics courses will introduce you to a popular and diverse profession. A business analyst is a specialist in many IT fields as well as in ...

Read more about Information Technology

Information technology is at the heart of any process connected to utilizing computers and communication systems. It is a quite broad term that is use...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Read more about Strategy

In order to keep the company that you are managing or your own business competitive, you need to have a clear plan of action, in other words, you must...

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Who should attend

Marketing leaders and professionals

About the course

This 3-day digital marketing course teaches innovative strategies and principles behind today's most powerful marketing capabilities. Executives and business leaders will gain actionable insights into mobile, AI, and social media to take back to their marketing teams and agencies.

Digital platforms have the potential to help marketers understand and connect with customers in entirely new and innovative ways. Game-changing digital marketing strategies and tactics continuously emerge, empowered by the vast amounts of data about product life-cycles and consumer behavior. Yet most marketers are only just beginning to apply the strategies and the analytics required to maximize value from digital marketing. To remain competitive and optimize marketing spend, organizations and their marketers must now understand and thoughtfully leverage these new digital tools and techniques.

Key Benefits

  • Increase your omni-channel marketing efficacy by learning the latest in digital search, display, social and mobile strategies, tactics and analytics
  • Enhance your digital marketing attribution ability and optimize your marketing budget across channels
  • Explore how to develop mobile as channel and thoughtfully address privacy concerns
  • Learn practical, value-add approaches to enhance growth strategies (e.g. how to cost-effectively expand client bases, speak directly to target markets)
  • Understand how to select and focus on the metrics that drive higher marketing ROI
  • Choose the right social media platform to meet specific objectives, including creating social contagion and product diffusion
  • Learn how to find hidden insights from your marketing actions using predictive analytics
  • Understand how to design optimal referral marketing campaigns
  • Learn how to fold consumers into the product design process using open innovation
  • Learn how to better leverage your digital agency by being analytically informed and understanding what questions to ask

Experts

Anindya Ghose

Anindya Ghose is a Professor of Information, Operations and Management Sciences and a Professor of Marketing at New York University's Leonard N. Stern School of Business. He is the Director of the Center for Business Analytics at NYU Stern, and the co-Chair of the NYU-AIG Partnership on Innovatio...

Ravi Bapna

Dr. Ravi Bapna is the Curtis L. Carlson Chair in Business Analytics and Information Systems, Associate Dean for Executive Education and the Academic Director of the Carlson Analytics Lab at the University of Minnesota’s Carlson School of Management. Bapna''s expertise lies in helping companies le...

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Digital Marketing—strategy, Analytics, and ai at Carlson School of Management

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

What will you learn from Business Analytics courses? First of all, you will learn about the profession of a business analyst, his duties, and what such a specialist does. You will get various soft skills, such as organizing teamwork, for example, acc...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Read more about Strategy

Strategy courses contain a large amount of practice. You will be able to analyze the company's performance and make a strategic development plan. All practices are based on real cases that each of you may encounter. The courses will also introduce yo...

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