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Available dates

Nov 13—15, 2019
3 days
SGD 2725 ≈USD 2001
SGD 908 per day


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About the course

An intensive 3-day course. Discover the channels, trends and strategies relevant to your organization

End-to-end skills and competences in digital marketing

Do you understand the latest trends and strategies in digital marketing? Can you confidently discuss the importance of real-time marketing or the importance of digital marketing tools and online advertising?

Learn how to navigate the digital marketing ecosystem and get the tools and knowledge to drive growth in your organization. Discover marketing and growth hacking techniques, the role of social, and how to use data and analytics.

During this three-day course, you will produce a short proposal outlining a proposed or improved data-driven digital marketing strategy taking into account the customer acquisition journey and harnessing the power of storytelling and data visualization.

Do you qualify for IBF funding?

This course is accredited by the Institute of Banking & Finance Singapore. To qualify for funding, you need to meet the following criteria:

  • Singaporean/PR (Permanent Resident)
  • If you are under 40 years old, you may qualify for 70% funding
  • If you are over 40 years of age, you may qualify for 90% funding

Along with either of these criteria: 1. Company-sponsored participants working at a financial institution 2. Non-company-sponsored participants working in an organization based in Singapore

Future-proof your career

This course content draws on current and emerging international perspectives alongside case studies and insights from local and Asian markets. You will develop a digital mindset, learn how to make better sense of data, and consider the legal, social and ethical issues involved.

You will collect IBF credits as you improve your digital marketing and human-centered service design skills and apply what you learn to your workplace and career.

Understand trends and technologies in the digital marketing ecosystem

Discover how social and mobile influences customer behavior and expectations

Learn digital marketing and growth hacking techniques

Real-time and programmatic

Design content and social media strategies for organizations

Use data and analytics to drive growth

Uncover customer needs to help design content

Understand the legal and ethical aspects of digital marketing and growth hacking

Prototyping campaigns and strategies

Designing a growth marking plan

How you'll learn

You will attend a short course with preparatory work and a post-course assignment where you will demonstrate how you apply your new skills at work.

Get readyGet ready

One week before the course starts you’ll be given preparatory work and reading

Solve hands-on tasksSolve hands-on tasks

Tasks designed to integrate with your work to build your competence.

Get feedback and collaborateGet feedback and collaborate

Individual feedback and peer-collaboration to accelerate your learning

Receive your certificateReceive your certificate

Complete the post-course assignment within two weeks to receive your certificate of completion

You will be supported by the SmartUp mobile app with relevant content, reading materials and quizzes, to help you prepare for the course and continue their learning afterwards.

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