Comprehensive course analysis
About the course
Discover the channels, trends and strategies to make real change at your organization with this specially designed intensive 2-day course.
Learn new skills and competences in digital marketing
Do you understand the latest trends and strategies in digital marketing? Can you confidently discuss the importance of real-time marketing or the importance of digital marketing tools and online advertising?
Learn how to navigate the digital marketing ecosystem and get the tools and knowledge to drive growth in your organization. Discover marketing and growth hacking techniques, the role of social, and how to use data and analytics.
During this three-day course, you will produce a short proposal outlining a proposed or improved data-driven digital marketing strategy taking into account the customer acquisition journey and harnessing the power of storytelling and data visualization.
What you'll learn
Understand trends and technologies in the digital marketing ecosystem
- Discover how social and mobile influences customer behavior and expectations
Learn digital marketing and growth hacking techniques
- Real-time and programmatic
Design content and social media strategies for organizations
- Use data and analytics to drive growth
Uncover customer needs to help design content
- Understand the legal and ethical aspects of digital marketing and growth hacking
Prototyping campaigns and strategies
- Designing a growth marking plan
What you'll be doing
Three full days, plus a short pre-course reading and a final assignment, to be delivered within 14 days after the end of the course. After the course, you can choose to participate in follow-up sessions, either in a group and/or individually, included as part of the course fee.
- Intensive 3-day session
- Speaker sessions
- Peer-to-peer learning
Videos and materials
Read more about Business Analytics
Read more about Business Communication
Read more about Digital Transformation
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.