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About the course
An intensive 3-day course. Discover the channels, trends and strategies relevant to your organization
End-to-end skills and competences in digital marketing
Do you understand the latest trends and strategies in digital marketing? Can you confidently discuss the importance of real-time marketing or the importance of digital marketing tools and online advertising?
Learn how to navigate the digital marketing ecosystem and get the tools and knowledge to drive growth in your organization. Discover marketing and growth hacking techniques, the role of social, and how to use data and analytics.
During this three-day course, you will produce a short proposal outlining a proposed or improved data-driven digital marketing strategy taking into account the customer acquisition journey and harnessing the power of storytelling and data visualization.
Do you qualify for IBF funding?
This course is accredited by the Institute of Banking & Finance Singapore. To qualify for funding, you need to meet the following criteria:
- Singaporean/PR (Permanent Resident)
- If you are under 40 years old, you may qualify for 70% funding
- If you are over 40 years of age, you may qualify for 90% funding
Along with either of these criteria: 1. Company-sponsored participants working at a financial institution 2. Non-company-sponsored participants working in an organization based in Singapore
Future-proof your career
This course content draws on current and emerging international perspectives alongside case studies and insights from local and Asian markets. You will develop a digital mindset, learn how to make better sense of data, and consider the legal, social and ethical issues involved.
You will collect IBF credits as you improve your digital marketing and human-centered service design skills and apply what you learn to your workplace and career.
Understand trends and technologies in the digital marketing ecosystem
Discover how social and mobile influences customer behavior and expectations
Learn digital marketing and growth hacking techniques
Real-time and programmatic
Design content and social media strategies for organizations
Use data and analytics to drive growth
Uncover customer needs to help design content
Understand the legal and ethical aspects of digital marketing and growth hacking
Prototyping campaigns and strategies
Designing a growth marking plan
How you'll learn
You will attend a short course with preparatory work and a post-course assignment where you will demonstrate how you apply your new skills at work.
Get readyGet ready
One week before the course starts you’ll be given preparatory work and reading
Solve hands-on tasksSolve hands-on tasks
Tasks designed to integrate with your work to build your competence.
Get feedback and collaborateGet feedback and collaborate
Individual feedback and peer-collaboration to accelerate your learning
Receive your certificateReceive your certificate
Complete the post-course assignment within two weeks to receive your certificate of completion
You will be supported by the SmartUp mobile app with relevant content, reading materials and quizzes, to help you prepare for the course and continue their learning afterwards.