Who should attend
- Non-marketing professionals eager to get the strategic foundations of digital marketing
- Entry- to mid-level marketers willing to refresh their knowledge and skillset
- Entrepreneurs and business owners looking for a high-level overview of digital marketing
About the course
Master the foundations of digital marketing Digital Marketing Fundamentals is an on-demand online program that enables you to understand key digital marketing concepts and rethink your approach to digital marketing.
The program experience is specifically designed to:
- Equip you with the latest insights and ground-breaking research in digital marketing
- Enable you to turn your knowledge into action through practical assignments and immediate takeaways
- Maximize your learning through a series of live webinars and real-time interaction with peers and expert faculty
Offered on demand, this online program enables you to learn at your own pace from anywhere in the world.
You will obtain an IMD certificate upon completion of this program.
You can take this program as a standalone course or as part of the IMD Digital Excellence Diploma.
- Discover how digital is transforming the marketing landscape
- Understand how to unearth and leverage customer insights
- Grasp the key success factors to win in content marketing
- Explore new approaches to segmentation
- Learn how to purposefully leverage marketing data and AI
- Get an innovative framework for achieving a quantum leap in value creation
- for your customers
Unique program features
The Digital Marketing Fundamentals program is specifically designed to provide you with a stimulating and meaningful learning experience, while offering you the flexibility of learning at your own time and pace.
During the program, you will:
- Access IMD’s world-class faculty expertise
- Participate in a series of live webinars with Professor Challagalla and interact with global peers
- Benefit from a flexible timeframe for completion (12 months)
- Learn via engaging videos, reading materials and assignments
- Start anytime and learn at your own time and pace
Gain IMD certification upon completion
ACCESS TO IMD FACULTY EXPERTISE
LIVE WEBINARS WITH FACULTY AND GLOBAL PEERS
LEARNING AT YOUR OWN TIME AND PACE
IMD CERTIFICATION UPON COMPLETION
Goutam Challagalla is Professor of Marketing and Strategy at IMD. He previously served as Area Coordinator of Marketing, Associate Dean for Executive Education, and marketing area PhD coordinator at Georgia Tech in Atlanta for 21 years. Professor Challagalla also worked as Principal at The Monito...
Videos and materials
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.