Digital Marketing Fundamentals

IMD Executive Education

How long?

  • online
  • on demand

IMD Executive Education

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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Information Technology

Information technology is at the heart of any process connected to utilizing computers and communication systems. It is a quite broad term that is use...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

  • Non-marketing professionals eager to get the strategic foundations of digital marketing
  • Entry- to mid-level marketers willing to refresh their knowledge and skillset
  • Entrepreneurs and business owners looking for a high-level overview of digital marketing

About the course

Master the foundations of digital marketing Digital Marketing Fundamentals is an on-demand online program that enables you to understand key digital marketing concepts and rethink your approach to digital marketing.

The program experience is specifically designed to:

  • Equip you with the latest insights and ground-breaking research in digital marketing
  • Enable you to turn your knowledge into action through practical assignments and immediate takeaways
  • Maximize your learning through a series of live webinars and real-time interaction with peers and expert faculty

Offered on demand, this online program enables you to learn at your own pace from anywhere in the world.

You will obtain an IMD certificate upon completion of this program.

You can take this program as a standalone course or as part of the IMD Digital Excellence Diploma.

  • Discover how digital is transforming the marketing landscape
  • Understand how to unearth and leverage customer insights
  • Grasp the key success factors to win in content marketing
  • Explore new approaches to segmentation
  • Learn how to purposefully leverage marketing data and AI
  • Get an innovative framework for achieving a quantum leap in value creation
  • for your customers

Unique program features

The Digital Marketing Fundamentals program is specifically designed to provide you with a stimulating and meaningful learning experience, while offering you the flexibility of learning at your own time and pace.

During the program, you will:

  • Access IMD’s world-class faculty expertise
  • Participate in a series of live webinars with Professor Challagalla and interact with global peers
  • Benefit from a flexible timeframe for completion (12 months)
  • Learn via engaging videos, reading materials and assignments
  • Start anytime and learn at your own time and pace
  • Gain IMD certification upon completion

  • ACCESS TO IMD FACULTY EXPERTISE

  • LIVE WEBINARS WITH FACULTY AND GLOBAL PEERS

  • LEARNING AT YOUR OWN TIME AND PACE

  • IMD CERTIFICATION UPON COMPLETION

Experts

Goutam Challagalla

Goutam Challagalla is Professor of Marketing and Strategy at IMD. He previously served as Area Coordinator of Marketing, Associate Dean for Executive Education, and marketing area PhD coordinator at Georgia Tech in Atlanta for 21 years. Professor Challagalla also worked as Principal at The Monito...

Videos and materials

Digital Marketing Fundamentals at IMD Executive Education

From  CHF 950$1,072

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.