Digital Marketing

Frankfurt School of Finance & Management

How long?

  • 1 day
  • in person, online

Frankfurt School of Finance & Management

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Who should attend

Manager, Directors

About the course

There is a big difference between a company “being online” and having a successful digital marketing strategy. Most companies that were founded before the digital age have a hard time adjusting to the fast-changing digital environment. Managers acknowledge the growing importance of digital marketing, data analytics and related topics, but might lack a clear vision of how to make “digital” work for their company without wasting a fortune in the process. This seminar is not a traditional marketing seminar. The target group includes top-level managers in business development, accounting, finance, sales, and marketing, who are concerned about the impact of digital marketing on their company. In this 1-day seminar, experienced consultant and digital marketing expert Professor Christian Schulze will help participants sort out the chaos.

Content

  • Differences between digital marketing instruments: Display Advertising, Search Engine Advertising, Search Engine Optimization, Social Media Marketing, Social Influencer Marketing, Viral Marketing, Affiliate Marketing, and User-Generated Content
  • Usefulness of these digital marketing instruments in reaching company goals, from brand-building to sales
  • Prioritize these instruments to build a digital marketing roadmap, suitable to take a company from simply “being online” to having a coherent, functional, and (cost-) effective digital marketing strategy
  • How to use performance measurement and optimization in digital marketing to avoid wasting money
  • Importance of customer data and analytics as a prerequisite for competing successfully in an increasingly fierce competition for the digital consumer

Methodology

Case-Studies

Experts

Christian Schulze

Christian Schulze is Associate Professor of Marketing at the Frankfurt School of Finance & Management. He was a visiting researcher at the University of Texas in Austin (2012) and at Boston University (2015). Prior to his career in academia, he was a business consultant with The Boston Consul...

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Digital Marketing at Frankfurt School of Finance & Management

From  EUR 1 490$1,798
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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

What will you learn from Business Analytics courses? First of all, you will learn about the profession of a business analyst, his duties, and what such a specialist does. You will get various soft skills, such as organizing teamwork, for example, acc...

Read more about Finance

During Finance courses, you will get acquainted with a huge number of financial analyst tools and learn how to work with them. So, you will learn how to make and analyze financial reporting, calculate the main financial indicators of the company and ...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

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