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Indian Institute of Management Bangalore

Digital Marketing for Healthcare Professionals

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Description

Digital Marketing is pervading all the industries and healthcare is no exception. In fact digital marketing is indispensable in health care industry.

“Searching for health information is the 3rd most popular online activity”

Digital media is hip and happening. Do you have what it takes to make it big for healthcare industry? Learn Now!

Big TV spends are out – unless you have lot of money to waste!

Which is THE social media for your brand – Twitter or Facebook or Blog? Find out!

Are you getting bang for your buck? Check it out!

How to add fizz to your digital marketing? Figure it out.

Come to IIMB. Enroll for the 5-day programme designed for getting you up to speed with Digital Marketing for healthcare. Here is how:

The programme is curated for healthcare professionals who wish to learn, engage & understand digital marketing for healthcare industry in a short time frame. Healthcare Professionals can get a good understanding of all facets of digital marketing within the 5-day programme. The programme will enable healthcare professionals to prepare digital marketing strategy. It will also provide opportunity to understand the tools and techniques and hence the ‘how’ of digital marketing. This programme will give a panoramic view of various digital marketing mediums that healthcare industry can use for escalating growth. It will give deep insights into the art and science of search engine marketing, social media marketing, online PR, influencer marketing. It will enable deep understanding of key social media such as Facebook, LinkedIn and Twitter. The programme will arm marketers with an understanding of web analytics and metrics with which they can measure the performance of their digital marketing efforts. The programme will give insights into how to increase engagement, leads and conversions. Insights into digital marketing will enable marketers to get enhanced performance from their teams and digital agencies while reducing the cost of their digital campaigns. The programme gives insights into latest trends in the field of digital marketing.

The highlight of the programme is that participants get to run live campaigns in groups and hence learn by doing. The programme provides a good blend of strategy as well as execution in healthcare industry.

The programme is cutting edge and will give insights into latest trends in digital marketing designed especially for healthcare professionals. Enroll now to get clued in to the future trends in digital marketing in healthcare. The programme gives a good blend of academic rigor and industry insights. Engage with the best in class faculty and senior leaders in the industry to know the best practices.

CONTENT

  • Social Media strategy
  • Social Media Marketing
  • Search Engine Optimization
  • Search Engine Marketing
  • Mobile marketing
  • Content strategy
  • Web Analytics
  • Introduction to digital marketing in Healthcare
  • Display advertising
  • Video Youtube advertising
  • Facebook/Twitter/LinkedIn
  • Programmatic Advertising
  • Online Social PR
  • Influencer outreach
  • Community Outreach
  • Do’s & Don’ts of Healthcare advertising

Who should attend

The programme is designed for healthcare professionals, First or second generation Entrepreneurs, Doctor owners, CXO’s, HOD’s, Senior doctors, Consultants n middle and senior level positions who want to understand the nuances of digital marketing for healthcare Industry.

It starts from basics and goes to intermediate level. In the past participants have been from sales and marketing, technology, entrepreneurs, general management. Participants from both B2C as well as B2B will benefit from this programme.

MEDIUM

The programme is completely on-campus which will allow you to experience the sprawling campus of IIM-B with its state of the art classrooms and infrastructure. On-campus classes will enable you to network with other participants of the programme. Leverage the network for trouble shooting, career opportunities and keeping abreast of the latest trends even after the programme is over. Join the community of digital marketers especially in healthcare industry!

Experts

Professor Seema Gupta specializes in digital marketing. She is an educator, trainer, researcher and consultant in digital marketing. Having trained more than 1000 professionals in middle and senior management in digital marketing she has deep insights in the domain. She has published papers in re...

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