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Indian Institute of Management Bangalore

Digital Marketing for CMOs

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Description

As consumers spend more time on digital media, marketers need to leverage it. Digital marketing is no longer a choice but a necessity. Are you prepared for it!

Senior marketers need to integrate digital media with their traditional media to have a holistic marketing strategy. Do you understand digital marketing enough to be able to do that?

What are the skills needed in your digital marketing team? Find out!

Is your team optimizing the digital marketing? How can you improve ROI from digital marketing?

What metrics and analytics to focus upon in digital marketing?

Which is THE social media for your brand – Twitter or Facebook or Blog? Find out!

How to spark conversations on social media and build a community? Discover now!

Come to IIMB. Enroll for the 4-day programme designed especially for senior management and Heads of Marketing. Get up to speed with Digital Marketing. Here is how:

This programme will give an overview of various digital marketing platforms that businesses can use for achieving growth. It will give insights into the art and science of search engine marketing and social media marketing, search engine optimization. It will enable broad understanding of key social media such as Facebook, LinkedIn and Twitter. The programme will arm senior managers with an understanding of web analytics and metrics with which they can measure the performance of their digital marketing strategies. The programme will help CMOs understand how to get increased engagement, leads and conversions. Insights into digital marketing will enable CMOs to get enhanced performance from their digital agencies while reducing the cost of their digital campaigns.

The distinctive feature of the programme is that while the program is largely strategic, it allows senior managers to get some hands-on experience by running live campaigns so that they can internalize the strategic imperatives in digital marketing.

The programme is cutting edge and will give insights into latest trends in digital marketing. Enrol now to get clued in to the future trends in digital marketing. The programme gives a good blend of academic rigour and industry insights. Engage with the best in class faculty and senior leaders in the industry to know the best practices.

KEY BENEFITS/TAKEAWAYS

  • Strategy and tools of digital marketing
  • Content strategy
  • Optimizing digital marketing
  • Tracking and Measurement
  • Identifying the skills needed in Digital marketing team
  • Improving the ROI from digital marketing
  • Integration of digital marketing with traditional marketing

Who should attend

The programme is designed to meet the needs of senior managers and heads of marketing. Participants from both B2C as well as B2B will benefit from this programme. Participants can be senior managers from technology, sales, marketing, digital, general management areas. They could be VPs, Directors, GMs, CXOs or senior managers.

Experts

Professor Seema Gupta specializes in digital marketing. She is an educator, trainer, researcher and consultant in digital marketing. Having trained more than 1000 professionals in middle and senior management in digital marketing she has deep insights in the domain. She has published papers in re...

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