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About the course
Digital Marketing is more expansive than ever and the landscape is changing rapidly. You must have a strategy to address the current trends. Artificial Intelligence, Augmented Reality and Big Data are transforming every business and we will show you how to utilize digital marketing to address this digital transformation.
During this three-day workshop we will look at the interplay between Digital Consumer Behavior, Social Media (including B2B), Mobile Marketing, Artificial Intelligence, Search Engine Optimization/Marketing, Digital Advertising, and Emerging Online Communities so that you can develop authentic digital marketing strategies that embrace this dramatic business shift.
- Increase revenue through Social Media and Mobile Marketing
- Develop practical applications to incorporate Artificial Intelligence and Search into your business
- Create digital strategies to tap into the Emerging Online Communities to build brand depth
- Update your business model to incorporate the arrival of One-to-One Marketing
Who should attend
Mid to senior level B2B or B2C marketing professionals and department/general managers who want to develop their digital marketing expertise.
Trust the experts
I’ve been in the digital marketing industry for 18 years. I’m an Associate Professor at the Daniels College of Business and have been teaching since 2010. Along with teaching I’ve been consulting for the past 12 years. Prior to consulting I worked with agencies including Blue Moon Digital, FreshC...
Executive Education Digital Marketing with Professor Michael Myers