Digital Marketing: Customer Analytics & Engagement

Imperial College Business School

How long?

  • from 2 months
  • online

Imperial College Business School

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Reviews

Comprehensive course analysis

Unbiased reviews from past participants
Global companies alumni of this course worked for
Positions of participants who took this course
Countries where most past participants are from
FREE
Individual needs analysis
Order for $20.00

Who should attend

This international programme is designed for mid to senior-level managers looking to incorporate digital into their organisation's marketing efforts. It is applicable across industries, including advertising, banking, consulting, financial services, FMCG, healthcare, IT and retail.

About the course

Imperial Digital Marketing: Customer Analytics & Engagement will enable you to use new technologies to take advantage of ever-increasing data availability and optimise your marketing strategy for digital. This programme combines deep consumer insights and strategic brand management with cutting edge analytical tools.

The two month online programme draws on expertise from Imperial College Business School faculty, industry experts and case studies. You will also draw on the expertise of your peers to grow your understanding of digital and the opportunities it bring for your organisation and career.

You will experience live online teaching sessions, video lectures, interactive activities and assignments whilst receiving personal support from a dedicated Learning Team.

You will finish the programme prepared to implement your learnings, and with a verified Digital Certificate from Imperial College Business School Executive Education.

Learning objectives

Identify the most effective digital channels to reach your customer and enhance the reception of your digital marketing efforts

Incorporate marketing analytics tools into your digital marketing strategy and develop an effective digital marketing campaign

Build strong customer-brand relationships digitally and engage your customers effectively

Predict customer behaviour and sentiments using data and turn customer engagement into sales

Allocate your resources across channels efficiently

What you will learn

Module 1: Getting Attention Online

Module 2: Winning Minds, Hearts and Sales: Marketing Analytics

Module 3: Customer Online Engagement

Module 4: Know Better Serve Better: Marketing Analytics

Module 5: Turning Engagement Into Sales

Module 6: Marketing Analytics Approach

Experts

Andreas Eisingerich

Summary Dr Andreas B. Eisingerich is Professor of Marketing at Imperial College Business School and Programme Director of the Full-Time MBA. He holds a BSc degree from the London School of Economics, and a PhD from the University of Cambridge, Judge Business School, where he also earned his maste...

Gokhan Yildirim

Summary Dr. Gokhan Yildirim is Assistant Professor of Marketing at Imperial College Business School. Prior to joining Imperial College, he was Assistant Professor of Marketing Analytics at Lancaster University, UK. His research interests lie primarily in the domain of return on marketing investme...

Digital Marketing: Customer Analytics & Engagement at Imperial College Business School

From  1280 GBP$1,689

Something went wrong. We're trying to fix this error.

Thank you for your application

We will contact the provider to ensure that seats are available and, if there is an admissions process, that you satisfy any requirements or prerequisites.

We may ask you for additional information.

To finalize your enrollment we will be in touch shortly.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.