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London School of Business and Finance

Digital Marketing and Social Media

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Description

This short course will teach you how to think creatively when it comes to creating social media campaigns. You will learn how to plan, coordinate, deliver, and test digital and social media campaigns and set targets to monitor their success.

By The End Of This Course You Will Be Able To

  • Plan digital marketing campaigns
  • Integrate with offline marketing
  • Measure ROI on digital marketing campaigns

Course Content

  • The digital landscape
  • Search marketing (SEO and PPC)
  • Email marketing
  • Social media
  • Online display
  • Analytics
  • Future trends

Who should attend

This course is perfect for those looking to develop their knowledge regarding the use of social media in a professional environment and those hoping to boost their income by utilising social media tools.

Experts

Mr. Mike Berry has a 30-year career in marketing and has worked with many of the world’s largest brands. Having started out at Procter and Gamble, he has held senior international roles at Wunderman (WPP) and Bozell/ FCB and Jack Morton (Interpublic). Since becoming a freelance trainer, lecturer,...
Marialena is the CEO of The Digital Marketing Association and a lecturer in Marketing Analytics for the MSc Marketing program at Imperial College Business School, London. She is an instructor, consultant and presenter in Digital Marketing. She is part of the IBM Academic Initiative. Marialena is ...

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