Who should attend
Seasoned marketing professionals as well as business managers and leaders who work in marketing and sales, business development, and strategy will benefit most from this programme. If your role includes driving innovation and growth, understanding customer behavior and personas, or developing cutting-edge digital marketing and social media strategies, there’s something useful in this online programme for you.
If measuring, managing, and analysing marketing performance to maximise its effectiveness falls under your responsibility, this programme will be especially beneficial, as it takes a high-level strategic view. Participants come from a wide range of industries, including retail, telecommunications, hospitality, global shipping, technology, automotive, manufacturing, and others.
About the course
The world of marketing is dynamic and ever-evolving. The strategies and technologies you use impact the way you reach and connect with your audience. Effective marketing attracts and engages customers, enhances brand awareness, and generates revenue as more companies shift their marketing dollars to digital channels. It is projected that the spend of digital marketing will increase from 44 percent of marketing budgets to 54 percent by 2024.
Delivered via Live Online Sessions, in this programme, you will gain an end-to-end perspective of the modern digital marketing process, practice and strategies which are relevant to marketers as well as business managers interested in the economics of the internet.
- Module 1: Introduction: How Is Digital Marketing Different?
- Module 2: Digital Marketing Analytics 1: Metrics and Campaign ROI
- Module 3: Marketing Using Search Engines
- Module 4: Management of Display Advertising Campaigns
- Module 5: Marketing with User Generated Content
- Module 6: Digital Marketing Analytics 2: Customer Journey Analysis
- Module 7: Marketing Resource Allocation and Advertising Attribution
- Module 8: Marketing Using Mobile Phones; and Wrap-Up
Emeritus follows a unique online model. This model has ensured that nearly 90 percent of our learners complete their course.
The first week is orientation week. During this week you will be introduced to the other participants in the class from across the world and you will learn how to use the learning management system and other learning tools provided.
Some weeks, you will have goals set and will attend live lectures during that week. Other weeks, there will be written assignments, and some of these assignments will involve case analysis.
During the programme, the Course Leader is also available to help participants clarify their doubts pertaining to the content.
Live Online Sessions
This programme is delivered via live webinars by the faculty. Webinar details: 8 consecutive Saturdays. Timing: 2:30-5:00 PM (SGT)
Emeritus Programme Support Team follow-up over email and phone calls with learners who are unable to submit their assignments.
Emeritus Program Support Team
If at any point in the course you need tech, content or academic support, you can email program support and you will typically receive a response within 24 working hours or less.
On completing the course you join a global community of 5000+ learners on the Emeritus Network. The Network allows you to connect with Emeritus past participants across the world.
Education Qualifications Ph.D., Marketing, Stern School of Business, New York University, 2007 M. Phil., Marketing, Stern School of Business, New York University, 2004 Master of Business Administration, Indian Institute of Management, Lucknow, India, 1996 Bachelor of Engineering, Mechanical, Del...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.