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USC Marshall School of Business

Digital Insights for Strategic Decision-Making

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Develop your ability to leverage the technology and data while learning to understand the advantages and limitations of digital insights. Big data and digital insights are key to helping management and leadership make strategic decisions that improve insight, innovation, marketing, operations, and much more. Go beyond raw data and research to know how to create and apply a multi-dimensional view of your customer and business. You’ll leave equipped to put digital insights to immediate use to increase efficiency and productivity, and create new business opportunities for the future, and how to recognize and minimize potential biases in digital tools that support decision-making.

What You Will Learn

  • Learn to recognize potential cognitive biases
  • Review how people process information
  • Introduction to digital tools and leveraging data
  • Understanding the future of artificial intelligence
  • Learn to make informed strategic decisions

Teaching Method

Using case studies, current business articles, in-class exercises, interaction and small group projects, our faculty will lead you to focus on the key knowledge and skills you need to understand and apply concepts to your organization's activities.

Who should attend

This program is for managers, directors and executives with at least five years of experience.


PhD, Ben-Gurion University; MBA, Tel-Aviv University Gil Appel joined the USC Marketing Department in 2016. His research focus on the emerging digital world and in particular understanding growth and retention dynamics in digital markets, as well as uncovering consumer behavior from digital data...
PhD New York University Cheryl Wakslak studies managerial and organizational decision-making, focusing on how proximity changes the way individuals represent information, thereby influencing judgment and behavior. Her dissertation work, which conceptualized likelihood as a form of proximity and ...