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Lilly Family School of Philanthropy

Digital Fundraising

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Next dates

Oct 14—25
Online
USD 1040

Description

Fundraising and social media have one thing in common: both rely on relationships. As online fundraising continues to increase, establish proper expectations as you learn the knowledge and skills needed for fundraising success in cyberspace.

Agenda

Learn the knowledge and skills needed for leadership success in today’s high-performance nonprofit organizations.

Fundraising is based on relationships. So how can you use e-mail, online tools, and social networking sites effectively as part of your friend-raising and fundraising strategy? Review the array of tools available for connecting with your donors online— from e-mail and Web sites to Facebook and Twitter. We take a look at what each tool will and will not do—and give you practical advice for creating a solid e-strategy for build relationships and donations for your organization.

WEEK 1:

  • Reading
  • Narrated Presentation
  • Quiz
  • Assignment: Evaluate Your Organization’s Website
  • Assignment: Write a Blog Post
  • Assignment: Discussing Your Work

WEEK 2:

  • Reading
  • Narrated Presentation
  • Quiz
  • Assignment: Content Calendar
  • Assignment: Discussing Your Work
  • Optional Assignment: Social Media Strategy Plan
  • Course Evaluation

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Course Schedule
Course Schedule
Lilly Family School of Philanthropy

Principles & Techniques of Fundraising

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Next dates

Apr 23—26
4 days
Rochester, MI, USA
USD 1595
USD 398 per day
Apr 29—May 2
4 days
Washington, DC, USA
USD 1595
USD 398 per day
Jun 3—Jul 26
Online
USD 1645
+26 more options

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Description

Maximize your fundraising success through this timeless course that teaches the tried-and-true practical skills of effective fundraising. Strengthen your fundraising abilities by learning proven fund development tools, and draft a specific fundraising plan to grow your organization. This course serves as the foundation for the rest of the curriculum.

AGENDA

DAY ONE

Opening session

  • Introductions
  • Expectations and Obstacles
  • Course Overview
  • The Cube
  • Giving USA Reports on Philanthropic Giving
  • Ethical Frameworks for Fundraising

The Fundraising Cycle

  • An Overview of Fundraising
  • Institutional Readiness – A Marketing Approach

Constituencies and Environments

Understanding the Marketplace

Case for Support

  • Institutional Readiness: The Case
  • Mission and Case Exercise

Adjourn

DAY TWO

Selecting the Right Fundraising Vehicle

  • The Annual Fund Program

Building the Base

  • The Internet, e-Fundraising, Social Media
  • Direct Mail
  • The Special Event

Prospective Donor Research

Major Gifts

  • Solicitation exercise

Adjourn

DAY THREE

The Capital Campaign

  • Working with Consultants

Planned Giving

Corporations and Foundations as Markets

In-Box Exercise

Adjourn

DAY FOUR

Budgeting and Managing for Fundraising

Volunteerism, Boards, Leadership, and Team-Building for Fundraising

Application of Principles, Part I,

Preparing a Fundraising Plan

Review of Expectations and Obstacles

  • Application of Principles, Part II, Resources Inventory Analysis
  • Preparing a Statement of Objectives
  • Course Evaluations
  • Awarding of Certificates of Completion

Adjourn

ONLINE COURSE AGENDA

WEEK 1: PHILANTHROPIC TRENDS AND THE FUND RAISING CYCLE

  • Readings
  • Narrated Presentation
  • Quiz
  • Assignment: Your Fundraising Plan
  • Assignment: Discussing Your Work

WEEK 2: CONSTITUENCIES AND CASE

  • Readings
  • Narrated Presentation
  • Quiz
  • Assignment: Your Constituency Model
  • Assignment: Your Case for Support
  • Assignment: Discussing Your Work

WEEK 3: THE ANNUAL FUND

  • Readings
  • Narrated Presentation
  • Quiz
  • Assignment: Create a Gift Range Chart
  • Assignment: Discussing Your Work

WEEK 4: MAJOR GIFTS AND PLANNED GIFTS

  • Readings
  • Narrated Presentation
  • Quiz
  • Assignment: Major Gift Solicitation
  • Assignment: Discussing Your Work

WEEK 5: THE CAPITAL CAMPAIGN

  • Readings
  • Narrated Presentation
  • Quiz
  • Assignment: Capital Campaign Readiness/Experience
  • Assignment: Discussing Your Work

WEEK 6: LEADERSHIP, MANAGEMENT, AND PLANNING

  • Readings
  • Narrated Presentation
  • Quiz
  • Assignment: The Inbox Exercise
  • Assignment: Discussing Your Work

WEEK 7: GIFTS FROM CORPORATIONS AND FOUNDATIONS

  • Readings
  • Narrated Presentation
  • Quiz
  • Assignment: Corporate Giving
  • Assignment: Foundation Giving
  • Assignment: Discussing Your Work

WEEK 8: PROSPECT RESEARCH AND APPLYING WHAT YOU’VE LEARNED

  • Readings
  • Narrated Presentation
  • Quiz
  • Optional Assignment: Your Fundraising Plan
  • Assignment: Statement of Objectives
  • Assignment: Discussing Your Work
  • Optional Activity In Your Organization
  • Assignment: Course Evaluation

You’ll learn how to

  • Identify and validate prospective donors
  • Manage the fundraising process
  • Use research to match a donor’s interests and needs with your nonprofit’s mission and goals
  • Build an annual fund donor base that keeps on giving
  • Manage the process of raising money
  • Recognize planned giving benefits to your donors and to your nonprofit
  • Structure a successful solicitation
  • Respond to challenges and ethical dilemmas with professional skill

What you’ll receive

  • On a flash drive, a comprehensive 700-page study guide plus an accompanying workbook
  • Gift club ideas
  • Board strengths inventory
  • Donor evaluation forms
  • Invaluable bibliography from the Indiana University Lilly Family School of Philanthropy
  • Formulas for establishing best-practice benchmarks
  • A chance to network and build long-lasting, cross-mentoring relationships with other professionals

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