Available dates

Oct 5—16, 2020
USD 1040


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About the course

Fundraising and social media have one thing in common: both rely on relationships. As online fundraising continues to increase, establish proper expectations as you learn the knowledge and skills needed for fundraising success in cyberspace.


Learn the knowledge and skills needed for leadership success in today’s high-performance nonprofit organizations.

Fundraising is based on relationships. So how can you use e-mail, online tools, and social networking sites effectively as part of your friend-raising and fundraising strategy? Review the array of tools available for connecting with your donors online— from e-mail and Web sites to Facebook and Twitter. We take a look at what each tool will and will not do—and give you practical advice for creating a solid e-strategy for build relationships and donations for your organization.


  • Reading
  • Narrated Presentation
  • Quiz
  • Assignment: Evaluate Your Organization’s Website
  • Assignment: Write a Blog Post
  • Assignment: Discussing Your Work


  • Reading
  • Narrated Presentation
  • Quiz
  • Assignment: Content Calendar
  • Assignment: Discussing Your Work
  • Optional Assignment: Social Media Strategy Plan
  • Course Evaluation

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