Comprehensive course analysis
Who should attend
You are a business leader or manager from any functional area, involved in the transformation of your organization. You have defined preliminary digital strategy goals and now need to verify your key assumptions and deliver an execution plan.
Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. Your class will become a trusted resource, encourage your learning journey and surprise you in many unanticipated beneficial ways both during and beyond your classroom experience.
About the course
- Develop a clear roadmap to execute your digital business transformation strategy
- Acquire the capabilities to partner with other organizations to succeed in your digital journey
- Identify fast and effective implementation methodologies
- Actively manage people, processes, data, and infrastructure to achieve business results
Execution is what matters in order to bring your strategy to life
The success or failure of your digital transformation initiative is directly related to the quality of its execution. Digital Execution (DE), part of IMD’s Digital Business Series, provides you with a concrete roadmap through the many execution challenges that accompany your digital transformation.
The program not only covers the successful integration of digital tools and technologies, it also explores the complementary changes that need to occur with business transformation, such as organizational structure, products, channels, customer and employee engagement, incentives, and most importantly, company culture.
You will work with practical tools like agile work methodologies, mixed with case studies of success and failure across a variety of B2B and B2C industries, plus robust frameworks to shape and guide the transformation. You will leave the program with a detailed roadmap of initiatives to implement, methodologies to use and technologies to apply, so that you are ready to bring your company’s digital strategy to life.
Learn new approaches to digital execution
Traditional approaches to execution and change management are not effective in environments characterized by significant disruption. In Digital Execution, you will learn about new approaches that focus on organizational agility and the orchestration of connected resources to achieve performance benefits such as higher revenue, lower costs, improved customer satisfaction and workforce engagement.
You will work with practical tools like agile work methodologies, mixed with case studies of success and failure across a variety of B2B and B2C industries, plus robust frameworks to shape and guide the transformation.
Develop your digital execution roadmap
You will leave the program with a detailed roadmap of initiatives to implement, methodologies to use and technologies to apply, so that you are ready to bring your company’s digital strategy to life.
Michael R. Wade is a Professor of Innovation and Strategy at IMD and holds the Cisco Chair in Digital Business Transformation. He is the Director of the Global Center for Digital Business Transformation, an IMD and Cisco Initiative. Professor Wade has published works on a variety of topics, incl...
Stéphane J.G. Girod is Professor of Strategy and Organizational Innovation at IMD. His research, teaching and consulting interests focus on agility transformation, at the strategy, organizational and leadership levels in response to digital, globalization and other forms of disruption. He is Pro...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.