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Tuck School of Business at Dartmouth

Digital Excellence Program for Minority Entrepreneurs

Tuck Digital Excellence for Minority Entrepreneurs in collaboration with Google
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The digital landscape is transforming the way we do business. The emergence of digital technologies has created unprecedented access to data and consumer information, while also offering new growth opportunities for businesses of all sizes.

To help entrepreneurs and business owners better understand and execute on the full potential of these technologies, Tuck Executive Education is collaborating with Google to offer the Digital Excellence Program for Minority Entrepreneurs. This program—tailored to minority and underrepresented entrepreneurs—features sessions that cover topics ranging from constructing a digital strategy, to marketing businesses online, to managing digital communities. It will also include multiple intensive sessions on analytics.

Participants have multiple opportunities to access experts from Google and Tuck for one-on-one consultations to help them gain hands-on experience as they learn about topics like website design, Search Engine Optimization (SEO), and understanding what makes a digital business model successful.

Curriculum for Digital Excellence Program

Digital Excellence Program for Minority Entrepreneurs is a hands-on, three-day training taught by Tuck faculty, Google experts, and successful minority business executives.The specific goals of the program include:

  • Creating an Overall Digital Strategy: make sure the different aspects of your digital efforts are aligned and support your overall business strategy
  • Understanding Web Analytics: dive into web analytics tools to assess your data and inform your decision-making processes
  • Managing Social Communities: determine which digital communities you should enter and what tools to use to manage and grow these communities
  • Using Digital CRM Tools: use customer relationship management solutions to manage all of your interactions with current and future customers
  • Executing on Platform Management: allocate resources across multiple platform touch points and leverage digital tools based on your customer demographics

Who should attend

Owners and senior executives of minority-owned companies who have a minimum of 3 to 5 years’ experience running a small business. These small businesses should generate at least $300,000 in annual sales.


Current Research Topics New product development Technological change New venture formation Organizational learning Creativity Professional Activities Academic positions Faculty Director, Center for Digital Strategies, Tuck School, 2013–present Tuck School of Business, 2000–present Visiti...
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