Digital Copywriting and Content for Email & Websites

The Chartered Institute of Marketing

How long?

  • 1 day
  • online, in person

The Chartered Institute of Marketing

Disclaimer

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Full disclaimer.

Who should attend

This course is ideal for anyone who wants to create responsive and engaging email and website copy. It is suitable for those wishing to improve their copywriting and content as well as anyone new to writing.

About the course

Email is one the most important digital marketing channels, and copy and content are two of the most important factors. What are the three golden rules of writing a powerful subject line? How do you tailor content according to customer needs? How long should an email be? What can you learn from studying examples of some of the best B2B, and B2C emails ever written?

Websites are critical to all aspects of customer acquisition, conversion and retention. Website copy and content are essential to developing and optimising the customer experience. How do you tell your band story online? How do you use data to pinpoint benefits? How do you retain audience retention?

This interactive course is designed to use case studies and you are encouraged to bring your own examples to work on during the day. The objective of the course is to help you become more confident in your ability to write compelling and engaging copy and content for email and websites.

It is recommended that you bring your laptop to this event.

Learning outcomes

Email

  • Layout
  • Salutations
  • The subject line
  • Building the body of your email
  • Prioritising your message
  • Using multi-media and links
  • Checking your email brand tone-of-voice
  • Using plain English.

Websites:

  • How people read your site
  • Exploring personas
  • Retaining audience attention
  • Using data to pinpoint benefits
  • Organic style guides
  • Beyond homepages
  • Focusing on messages and conversations
  • The fundamentals of grammar
  • Editing copy for the web
  • Telling your brand story online
  • Getting to grips with your online brand tone-of-voice
  • Using keywords to supercharge your SEO
  • Webinar content.
  • Writing online news stories.

Experts

Jonathan Gabay

Jonathan Gabay is an award-winning copywriter and digital specialist who works with leading corporates on websites, blogs, video, social and much more. Some of the world’s biggest brands and organisations turn to him for advice and development on all aspects of content including strategy and inte...

Digital Copywriting and Content for Email & Websites at The Chartered Institute of Marketing

From  595 GBP$785

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.