Digital Content Marketing: Strategy & Planning

Asper School of Business

Asper School of Business

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Information Technology

Information technology is at the heart of any process connected to utilizing computers and communication systems. It is a quite broad term that is use...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

This program is designed for marketers and content planners who have a solid understanding of marketing fundamentals, tools and tactics, and are looking to build their content library and content marketing process for repeatable results.

About the course

Learn to design a scalable process for engineering and deploying content to reach your target audience that provides repeatable results and helps to achieve corporate objectives.

Why This Program?

If you’ve posted an article, created a YouTube video or shared a quote on facebook you’ve developed and shared content. But effective content strategy and marketing requires a process that will provide repeatable results and help achieve corporate objectives.

This Content Strategy and Planning session, will provide structure and meaning to your content creation and deployment - No more random posts with mixed results. This session will help you design a scalable process for engineering and deploying content to reach your target audience and turn them from suspects to prospects to clients.

Benefits

Through this program, you will learn to:

  • Build a content management framework to achieve meaningful results
  • Map your content strategy to your buyer persona(s) and their stage of the marketing funnel
  • Build your content marketing team and organizational structure to meet your content management systems and workflow
  • Master the art of high impact visualization to tell your brand story and engage your audience
  • Create high quality content for multi-channel delivery, optimized for conversion
  • Identify and analyze content performance against strategic KPI’s

Experts

Christine Dubyts

Christine Dubyts is President of Dubyts Communications Inc., a full-service marketing and communications company offering consulting, graphic design, web design and new media marketing to companies and associations across Canada. An experienced speaker, trainer and consultant, Christine's passio...

Digital Content Marketing: Strategy & Planning at Asper School of Business

This course has no confirmed dates in the future. Subscribe to be notified when it is offered.


Something went wrong. We're trying to fix this error.

Thank you

Someone from the Coursalytics team will be in touch with you soon.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.